The Festival of Media Global Awards has released the shortlisted entries for 2017. A total of 10 entries from the Middle East & North Africa (MENA) region is competing for the final metals. These include entries largely from the United Arab Emirates (UAE) and also from Turkey.
MEC MENA has two shortlisted entries for its entry ‘An Iconic Launch for an Iconic SUV’ for Jaguar.
Mediavest | Spark also has two shortlists – ‘Wonderfilled’ for Oreo and ‘The AC Vests’ for Emirates NBD.
OMD Dubai has one shortlist for its entry ‘INFINITI Q50S – Unleash your potential’ for INFINITI Middle East.
UM MENA has a shortlist for Sprite, entry titled ‘Sprite Cricket Stars Radio Hijack’.
And J3 MENA‘s entry ‘Clean & Clear #SeeTheRealMe Arab teens get social’ for the brand Clean & Clear has also made it to the shortlist.
In all, 236 entries have been shortlisted at the Festival this year. The Festival of Media Global, where the final winners would be announced, is scheduled to take place in Rome on May 7-9, 2017.
The complete details of all the shortlisted entries from the region are:
|SECTION||CATEGORY||ENTRY TITLE||ENTRANT||COUNTRY||ADVERTISER/BRAND||OTHER CREDITS|
|INSIGHT||Best Insight Award||Typo Domains by Nescafé||Mindshare||Turkey||Nescafé 3in1||Maxus Turkey|
|MEDIA||Best Use of Real-time marketing||Typo Domains by Nescafé||Mindshare||Turkey||Nescafé 3in1||Maxus Turkey|
|MEDIA||The Creative Use of Media Award||Typo Domains by Nescafé||Mindshare||Turkey||Nescafé 3in1||Maxus Turkey|
|INSIGHT||Best Targeted Campaign||Clean & Clear #SeeTheRealMe Arab teens get social||J3 MENA||UAE||Clean & Clear||Sony Music Entertainment Middle East, Branislav Ilic, Platform 5|
|MEDIA||Best Event/Experiential Campaign||An Iconic Launch for an Iconic SUV||MEC MENA||UAE||Jaguar||Spark44, Xaxis MENA, Mindshare MENA|
|MEDIA||The Effectiveness Award||An Iconic Launch for an Iconic SUV||MEC MENA||UAE||Jaguar||Spark44, Xaxis MENA, Mindshare MENA|
|CONTENT||Best User Generated Content||Wonderfilled||Mediavest | Spark||UAE||Oreo||Horizon FCB Dubai|
|MEDIA||Best Communications Strategy||The AC Vests||MediaVest | Spark||UAE||Emirates NBD||FP7/MENA, FP7/DXB|
|TECHNOLOGY||Best Use of New Technology||INFINITI Q50S - Unleash your potential||OMD Dubai||UAE||INFINITI Middle East||TBWA|
|MEDIA||Best Use of Traditional Media||Sprite Cricket Stars Radio Hijack||UM MENA||UAE||Sprite||Platform 5|