AM Marketing, Media, Advertising News in MENA
  • Home
  • Digital
  • Marketing
  • Advertising
  • Media
  • Opinion
    • AM Editorial
    • Contributors
  • Events
    • AM Events
  • JOBS
  • Print Issue

UM MENA

Want To Be Relevant? ‘Remix’ Your Brand Comms

Want To Be Relevant? ‘Remix’ Your Brand Comms

3 years ago by Melissa MoubarakAdvertising

How do we frame trends that are impacting consumer culture around the world today? As marketers, we tend to lump people by generation to understand their behavior. But consumers these days are less likely to define themselves by demographic labels. Gender, sexuality, ethnicity and social… Read More

UM MENA Names Brendan Bourke As Head Of Digital

UM MENA Names Brendan Bourke As Head Of Digital

5 years ago by Asma WangdeAdvertising

UM MENA has appointed Brendan Bourke as Head of Digital for the Middle East & North Africa (MENA) region. In his role, Mr Bourke will be responsible for driving the digital agenda of the agency and will focus on the development of digital consumer experiences… Read More

Three Wins For MENA Agencies At Festival Of Media Global

Three Wins For MENA Agencies At Festival Of Media Global

6 years ago by Sana MahmudAdvertising

Of the 12 shortlisted entries from the Middle East & North Africa region, including Turkey, MENA agencies have brought home three metals at the Festival of Media Global Awards that took place earlier this month in Rome. Mindshare Turkey has won a Silver at the… Read More

UM & FP7 Add Kuwait To UM Qatar Lead Simon Bowthorpe’s Role

UM & FP7 Add Kuwait To UM Qatar Lead Simon Bowthorpe’s Role

6 years ago by AM News DeskAdvertising

IPG brands UM and FP7 have added Kuwait to Simon Bowthorpe’s overall responsibilities. Hitherto the Managing Director of UM Qatar, Mr Bowthorpe now has the additional charge as Managing Director of both UM Kuwait and FP7 Kuwait (FP7/KWI). In his new role, he will continue to oversee… Read More

10 Entries From UAE, Turkey Shortlisted At Festival Of Media 2017

10 Entries From UAE, Turkey Shortlisted At Festival Of Media 2017

6 years ago by Sana MahmudAdvertising

The Festival of Media Global Awards has released the shortlisted entries for 2017. A total of 10 entries from the Middle East & North Africa (MENA) region is competing for the final metals. These include entries largely from the United Arab Emirates (UAE) and also… Read More

UM MENA Wins Saadeddin’s Media Business

UM MENA Wins Saadeddin’s Media Business

7 years ago by Sana MahmudAdvertising

Saudi based Saadeddin pastry has awarded its media business to UM MENA. The mandate involves full service media strategy, buying and planning with a focus on print, OOH, TV and Radio and will not only include the Saudi market but will expand to the GCC… Read More

‘Rani Float Wheel of Adventure’ Goes To Comic Con

‘Rani Float Wheel of Adventure’ Goes To Comic Con

7 years ago by Sana MahmudAdvertising

Rani Refreshments in partnership with UM Labs, the technology & innovation division of UM MENA launched a multi screening execution at the Comic Con Dubai 2016 last weekend. This on ground media execution was crafted by combining old stream media – projection screens and the… Read More

“Promotions On Merit, Not Gender, Will Make MENA Stronger”

“Promotions On Merit, Not Gender, Will Make MENA Stronger”

7 years ago by Chris SkinnerAdvertising

I have been fortunate in my career to work in many places around the world enjoying different cultures and ‘ways of working’. I have also been fortunate to have worked with some amazing bosses who taught me a lot. The one thing I learnt that… Read More

What Future Ready Ad Biz Requires? UM MENA Takes A Closer Look

What Future Ready Ad Biz Requires? UM MENA Takes A Closer Look

7 years ago by Sana MahmudAdvertising

In a first of its kind report from the agency, UM MENA has put the spotlight on media trends report that will define the marketing and advertising business in Middle East and North Africa (MENA) region in the year ahead. A significant portion of the… Read More

UM MENA Partners With EVRYTHNG For IoT

UM MENA Partners With EVRYTHNG For IoT

7 years ago by Kiran KidwaiDigital

UM MENA has partnered with EVRYTHNG through its innovation and technology division UM Labs. The partnership is said to focus on offering clients a media extension to drive customer engagement and action through IoT tagging technology like, NFC, RFID, barcodes, smart packaging sensors, QR codes,… Read More

  • 1
  • 2
  • Next

Advertisement

Get AM Updates

  • Latest
  • Popular
  • Tags
  • Popular Japanese Brand “Miniso” Opens Newest Store At Seef Mall – Muharraq

    Popular Japanese Brand “Miniso” Opens Newest Store At Seef Mall – Muharraq

    March 21, 2023
  • URB Launches The Urban Innovation Awards

    URB Launches The Urban Innovation Awards

    March 21, 2023
  • Omantel Partners With Wingu Group To Expand Into The African Market Through Djibouti

    Omantel Partners With Wingu Group To Expand Into The African Market Through Djibouti

    March 21, 2023
  • ADSG Partners With ADDA, ADGMA, And MIT To Launch Two Educational Programs To Support Abu Dhabi’s Digital Transformation

    ADSG Partners With ADDA, ADGMA, And MIT To Launch Two Educational Programs To Support Abu Dhabi’s Digital Transformation

    March 20, 2023
  • CDF’s Film Sector Financing Program Is Set To Empower Local & International Companies In The Saudi Film Sector

    CDF’s Film Sector Financing Program Is Set To Empower Local & International Companies In The Saudi Film Sector

    March 17, 2023
  • TikTok Launches “Mousalsal” Style Series To Highlight How Brands Can Drive Results During Ramadan

    TikTok Launches “Mousalsal” Style Series To Highlight How Brands Can Drive Results During Ramadan

    March 17, 2023
  • Snap Inc. Launches Family Center Content Controls For Snapchat

    Snap Inc. Launches Family Center Content Controls For Snapchat

    March 16, 2023
  • Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    June 24, 2015
  • J. Walter Thompson Wins Integrated Lynx Grand Prix

    J. Walter Thompson Wins Integrated Lynx Grand Prix

    March 10, 2016
  • Cheil MENA Bags Design Lynx Grand Prix; Memac Ogilvy Has Highest Wins

    Cheil MENA Bags Design Lynx Grand Prix; Memac Ogilvy Has Highest Wins

    March 10, 2016
  • Women Centric Hashtags Trends This Week

    Women Centric Hashtags Trends This Week

    August 27, 2015
  • SellAnyCar’s WOM & Markets Expansion Focus To Grow Its Business

    SellAnyCar’s WOM & Markets Expansion Focus To Grow Its Business

    April 26, 2015
  • UM MENA Appoints Zadi Hobeika As New Digital Director

    UM MENA Appoints Zadi Hobeika As New Digital Director

    June 26, 2015
  • Sanascope: Clutter-Breaking Content Calling

    Sanascope: Clutter-Breaking Content Calling

    February 29, 2016

Tags

advertising Apple Cannes Lions Cannes Lions International Festival of Creativity Dentsu Aegis Network Digital Du Dubai Dubai Lynx Dubai Lynx International Festival of Creativity Editor's Pick Emirates NBD Facebook FP7/Dxb Global Web Index Google IMPACT BBDO Instagram J. Walter Thompson Leo Burnett LinkedIn Memac Ogilvy Mena Microsoft Middle East MIndshare Mobile OMD Omnicom Media Group Publicis Groupe Publicis Media Ramadan Samsung Saudi Arabia Snapchat Social Media TBWA/RAAD Twitter UAE Unilever Warc WPP Y&R Dubai YouGov YouTube

Follow Us

Tweets by @arabianmktr

About

The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

Quick Links

  • Contact Us
  • Privacy Statement
  • Terms of Use
Follow Us
Back To Top