How do we frame trends that are impacting consumer culture around the world today? As marketers, we tend to lump people by generation to understand their behavior. But consumers these days are less likely to define themselves by demographic labels. Gender, sexuality, ethnicity and social… Read More
UM MENA has appointed Brendan Bourke as Head of Digital for the Middle East & North Africa (MENA) region. In his role, Mr Bourke will be responsible for driving the digital agenda of the agency and will focus on the development of digital consumer experiences… Read More
Of the 12 shortlisted entries from the Middle East & North Africa region, including Turkey, MENA agencies have brought home three metals at the Festival of Media Global Awards that took place earlier this month in Rome. Mindshare Turkey has won a Silver at the… Read More
IPG brands UM and FP7 have added Kuwait to Simon Bowthorpe’s overall responsibilities. Hitherto the Managing Director of UM Qatar, Mr Bowthorpe now has the additional charge as Managing Director of both UM Kuwait and FP7 Kuwait (FP7/KWI). In his new role, he will continue to oversee… Read More
The Festival of Media Global Awards has released the shortlisted entries for 2017. A total of 10 entries from the Middle East & North Africa (MENA) region is competing for the final metals. These include entries largely from the United Arab Emirates (UAE) and also… Read More
Saudi based Saadeddin pastry has awarded its media business to UM MENA. The mandate involves full service media strategy, buying and planning with a focus on print, OOH, TV and Radio and will not only include the Saudi market but will expand to the GCC… Read More
Rani Refreshments in partnership with UM Labs, the technology & innovation division of UM MENA launched a multi screening execution at the Comic Con Dubai 2016 last weekend. This on ground media execution was crafted by combining old stream media – projection screens and the… Read More
I have been fortunate in my career to work in many places around the world enjoying different cultures and ‘ways of working’. I have also been fortunate to have worked with some amazing bosses who taught me a lot. The one thing I learnt that… Read More
In a first of its kind report from the agency, UM MENA has put the spotlight on media trends report that will define the marketing and advertising business in Middle East and North Africa (MENA) region in the year ahead. A significant portion of the… Read More
UM MENA has partnered with EVRYTHNG through its innovation and technology division UM Labs. The partnership is said to focus on offering clients a media extension to drive customer engagement and action through IoT tagging technology like, NFC, RFID, barcodes, smart packaging sensors, QR codes,… Read More
