The Cannes Lions International Festival of Creativity 2018 has released the shortlist in the Craft Track. This is the first year for both the categories –– Brand Experience & Activation Lions and Creative eCommerce Lions –– included in this track.
12 In Industry Craft
A total of 12 entries have been shortlisted from MENA in the newly launched Industry Craft Lions category. These include six from Y&R Dubai, all for the agency’s work done Interreligious Council In Bosnia & Herzegovina.
Y&R Istanbul has also got an entry in for Bein Media Group.
J. Walter Thompson Casablanca has kept Morocco in the count today as well with five shortlists for Kitkat Bars for Nestlé Tunisie Distribution.
| Title | Advertiser | Entrant Company | Entrant Country |
|---|---|---|---|
| Office | Nestlé Tunisie Distribution | J. Walter Thompson Casablanca | Morocco |
| Factory | Nestlé Tunisie Distribution | J. Walter Thompson Casablanca | Morocco |
| Street | Nestlé Tunisie Distribution | J. Walter Thompson Casablanca | Morocco |
| Metro Station | Nestlé Tunisie Distribution | J. Walter Thompson Casablanca | Morocco |
| Factory | Nestlé Tunisie Distribution | J. Walter Thompson Casablanca | Morocco |
| Childlock - Silence Of Lambs | Bein Media Group | Y&R Istanbul | Turkey |
| Mosaics | Interreligious Council In Bosnia & Herzegovina | Y&R Dubai | UAE |
| Door | Interreligious Council In Bosnia & Herzegovina | Y&R Dubai | UAE |
| Relief | Interreligious Council In Bosnia & Herzegovina | Y&R Dubai | UAE |
| Beads | Interreligious Council In Bosnia & Herzegovina | Y&R Dubai | UAE |
| Carpet | Interreligious Council In Bosnia & Herzegovina | Y&R Dubai | UAE |
| Stained Glass | Interreligious Council In Bosnia & Herzegovina | Y&R Dubai | UAE |
FP7/Cairo Makes It To Film Craft Lions Shortlist
FP7/CAI’s entry ‘Now or Never’ for Orange Telecommunications in Egypt has been shortlisted in the Film Craft Lions category at Cannes Lions. The production house for the work is Good People Content Cairo and Good People Films.
There are no other shortlists from MENA in the category.
Digital Craft Lions
There are no shortlists from MENA in Digital Craft Lions.
