The Cannes International Festival of Creativity 2018 has announced the shortlists in the Entertainment Track on day two of the festival. The categories in this track include Entertainment Lions and Entertainment Lions For Music.
BBDO Lahore In Entertainment Lions
In the Entertainment Lions category, there is only one shortlist to BBDO Pakistan. The agency’s work ‘Remake the Boxer’ for PepsiCo has been shortlisted.
The Entertainment Lions category celebrates creativity that turns content into culture. Entries shortlisted demonstrate ideas that are unskippable; that is, work which captivated in order to cut-through, communicate a brand message or connected with consumers in a new way.
One In Entertainment Lions For Music
FP7/Cairo has been shortlisted for its work ‘Now or Never’ for telecommunications brand Orange in Entertainment Lions For Music.
The Entertainment Lions for Music is designed to recognize creative musical collaborations and original music content. This includes original production, promotion or distribution of music for brands; work where a recording artist or platform is innovatively leveraged to communicate with consumers.