180 Forays To MENA

180 is expanding its footprint and evolving its business model into the Middle East and North Africa region, with the launch of 180 MENA, based in Dubai and Doha. The agency also states establishing its presence in New York as part of its expansion strategy.

180 MENA will be a key hub in 180’s global ecosystem that connects cultural insight, data, technology, conceptual craft and flawless execution, explains the agency.

Led by Youssef Chahine, General Manager, the specialized team in the MENA will work day-to-day with clients on the ground and will also be a doorway to accessing the brand building, design, brand strategy, digital and partnership experience of the 180 ecosystem in LA, NYC and Amsterdam.

180’s global operation is led by Sander Volten, Global CEO based in Amsterdam alongside Al Moseley, Global Chairman and Chief Creative Officer, based in Los Angeles.

“Since the founding of 180, the agency has always been hyper focused on bringing different and fresh perspectives to our clients and consumers,” said Mr Volten continuing, “With its interconnected hubs across different continents, 180 provides a fresh new perspective, emanating from an ecosystem of expertise, international talent and modern creative solutions, powered by data, audience intelligence and social, to better serve clients and give their brands relevance on a global scale.”

Led by Evan Weissbrot, founder of BIOS and former Chief Engagement Officer at TBWA\Chiat\Day New York, 180 New York will integrate the social consultancy Brand Intelligence Operating System (BIOS), offering expertise in audience inspired creativity and platform, which will be integrated across the entire 180 network.

Mr Chahine noted, “We intend to be a premium partner to the region’s most ambitious brands, ensuring they have access to transformative, world class talent to help them lead on both a global and regional scale.”

“After a decade of experience in the region, we are excited about having a team on the ground. We think it’s fair to say that if there is one region on earth that knows what it means to see the world as it could be, it’s the MENA region,” mentioned Mr Al Moseley.