dentsu aims to integrate iProspect and Vizeum to create a new, future focused, end-to-end global media agency under the iProspect banner. By integrating these two agencies, dentsu brings Vizeum’s media strategy and planning, storytelling and brand building capabilities together with iProspect’s digital expertise, audience knowledge and performance mindset.
Clients are claimed to have access to the capabilities of both agencies, all from one integrated team leading the new brand building by delivering digital first media strategies underpinned by data and technology at every touch point in the consumer journey.
“iProspect is designed for clients at the intersection of brand and performance. We believe brand drives performance, and performance drives brand. We no longer exist in an ecosystem where these elements can be planned and bought separately. We must look at business and brand goals through a combined lens, bringing accelerated growth for our clients. By focusing on how consumers behave in their digital world and applying that to real world scenarios via a highly connected and creative use of all channels, we position our clients to combine the learnings from the short and long term to drive more effective business growth today and tomorrow,” noted Amanda Morrissey, Global President, iProspect.
The new iProspect media agency will draw from the broader dentsu capability set, allowing clients the flexibility to seamlessly build bespoke and specialized teams with resources from across the network. Clients will gain access to expansive new audience insights, integrated and more effective strategies, market leading planning and activation, and unparalleled business performance. Carat and dentsu X clients will continue to access industry leading digital performance services through our dentsu Media Scaled Services, elucidates the agency.
Peter Huijboom, dentsu international Global CEO Media & Global Clients said, “At dentsu our goal is to help our clients to make meaningful progress and thrive in a world of change. Because we know people better than anyone else, we deliver human centric solutions designed to drive growth for our clients and good in society. By bringing iProspect and Vizeum together we are creating a global digital first, end-to-end media proposition. This will give our clients a scaled choice that sits alongside Carat’s brand first approach and dentsu X’s experience driven approach while also allowing greater access to our Creative and CXM service lines. We believe focusing our business capabilities around the consumer is the greatest advantage we can give our clients.”
