On the third day of the Cannes Lions International Festival of Creativity, a total of 25 entries across the categories in the Reach Track are competing for the Lion.
10 Make It To PR Lions Shortlist
The PR Lions jurors have shortlisted a total of 215 entries in the category. MENA, Pakistan and Turkey have 10 from these.
The UAE leads the tally with six entries. These include three from FP7/DXB, two from Memac Ogilvy and one from TBWA\Raad.
BBDO Pakistan has three and Amnesty Turkey too has a shortlist in the category.
TITLE | BRAND | ENTRANT COMPANY | ENTRANT COUNTRY |
---|---|---|---|
The Insiders | Amnesty | Amnesty Turkey Istanbul | Turkey |
Remake The Boxer | PepsiCo | BBDO Pakistan Lahore | Pakistan |
The Bridal Uniform | UN Women | BBDO Pakistan Lahore | Pakistan |
The Bridal Uniform | UN Women | BBDO Pakistan Lahore | Pakistan |
Change Has A Taste | Coca-Cola | FP7/Dxb Dubai | UAE |
Al Umobuwah: Putting "Mum" Into "Parenthood" | Babyshop | FP7/Dxb Dubai | UAE |
Al Umobuwah: Putting "Mum" Into "Parenthood" | Babyshop | FP7/Dxb Dubai | UAE |
Bully A Plant | Ikea Dubai | Memac Ogilvy Dubai | UAE |
Bully A Plant | Ikea Dubai | Memac Ogilvy Dubai | UAE |
#SheDrives | Nissan Saudi Arabia | TBWA\Raad Dubai | UAE |
Nine Compete In Media Lions
In all 259 entries have been shortlisted in the category. MENA, Pakistan and Turkey have a total of nine entries that have made the cut to be in the list.
TBWA\Raad has two entries in the shortlist. The Highway Gallery, that has already won a Gold and a Bronze Lion in the festival is also competing in the Media Lions category.
FP7/Riyadh has nabbed two more for Saudi Arabia for its work done for Al Rajhi Bank.
The Classic Partnership Advertising, Memac Ogilvy and Impact BBDO have all got an entry each. This also marks Memac Ogilvy’s first shortlist in the festival this year.
TITLE | BRAND | ENTRANT COMPANY | COUNTRY | MEDIA |
---|---|---|---|---|
The Bridal Uniform | UN Women | BBDO Pakistan Lahore | Pakistan | |
The Woman Behind The Veil | Al Rajhi Bank | FP7/Ruh Riyadh | Saudi Arabia | FP7/Ruh Riyadh |
The Woman Behind The Veil | Al Rajhi Bank | FP7/Ruh Riyadh | Saudi Arabia | FP7/Ruh Riyadh |
American Hospital - Astigmat Project | American Hospital | Y&R Istanbul | Turkey | |
Highway Gallery | Louvre Abu Dhabi | TBWA\Raad Dubai | UAE | Abu Dhabi Media Company Abu Dhabi |
Highway Gallery | Louvre Abu Dhabi | TBWA\Raad Dubai | UAE | Abu Dhabi Media Company Abu Dhabi |
Life After Fashion | Splash Fashions | The Classic Partnership Advertising Dubai | UAE | Team Square Advertising Ajman |
Bully A Plant | Ikea Dubai | Memac Ogilvy Dubai | UAE | |
Lucky Face | La Libanaise Des Jeux | Impact BBDO Dubai | UAE |
Five Shortlists To MENA In Direct Lions
Of the 234 entries that have made it to Direct Lions shortlist, MENA, Turkey and Pakistan have together cornered five entries.
The Classic Partnership Advertising Dubai has three shortlists. These are for the entries ‘RX Prescription Stickers’, ‘Stubsugar’ and ‘Life After Fashion’ for Dubai Health Authority, Aster Clinics and Splash Fashions have been shortlisted in the category.
Also shortlisted are BBDO Pakistan’s Work ‘The Bridal’ for UN Women and Amnesty Turkey’s entry ‘The Insiders’.
TBWA\Raad Shortlisted In Social & Influencer Lions
A total of 178 entries have been shortlisted in the newly created category of Social & Influencer Lions. There is only entry from MENA in the list for TBWA\Raad. The agency’s entry ‘Social Trends’ for Connect has made the cut.
Creative Data Lions Shortlist
No shortlists for MENA