25 MENA Entries Shortlisted In Cannes Lions Reach Track

On the third day of the Cannes Lions International Festival of Creativity, a total of 25 entries across the categories in the Reach Track are competing for the Lion.

10 Make It To PR Lions Shortlist
The PR Lions jurors have shortlisted a total of 215 entries in the category. MENA, Pakistan and Turkey have 10 from these.

The UAE leads the tally with six entries. These include three from FP7/DXB, two from Memac Ogilvy and one from TBWA\Raad.

BBDO Pakistan has three and Amnesty Turkey too has a shortlist in the category.

TITLEBRANDENTRANT COMPANYENTRANT COUNTRY
The InsidersAmnestyAmnesty Turkey IstanbulTurkey
Remake The BoxerPepsiCoBBDO Pakistan LahorePakistan
The Bridal UniformUN WomenBBDO Pakistan LahorePakistan
The Bridal UniformUN WomenBBDO Pakistan LahorePakistan
Change Has A TasteCoca-ColaFP7/Dxb DubaiUAE
Al Umobuwah: Putting "Mum" Into "Parenthood"BabyshopFP7/Dxb DubaiUAE
Al Umobuwah: Putting "Mum" Into "Parenthood"BabyshopFP7/Dxb DubaiUAE
Bully A PlantIkea DubaiMemac Ogilvy DubaiUAE
Bully A PlantIkea DubaiMemac Ogilvy DubaiUAE
#SheDrivesNissan Saudi ArabiaTBWA\Raad DubaiUAE

Nine Compete In Media Lions
In all 259 entries have been shortlisted in the category. MENA, Pakistan and Turkey have a total of nine entries that have made the cut to be in the list.

TBWA\Raad has two entries in the shortlist. The Highway Gallery, that has already won a Gold and a Bronze Lion in the festival is also competing in the Media Lions category.

FP7/Riyadh has nabbed two more for Saudi Arabia for its work done for Al Rajhi Bank.

The Classic Partnership Advertising, Memac Ogilvy and Impact BBDO have all got an entry each. This also marks Memac Ogilvy’s first shortlist in the festival this year.

TITLEBRANDENTRANT COMPANYCOUNTRYMEDIA
The Bridal UniformUN WomenBBDO Pakistan LahorePakistan
The Woman Behind The VeilAl Rajhi BankFP7/Ruh RiyadhSaudi ArabiaFP7/Ruh Riyadh
The Woman Behind The VeilAl Rajhi BankFP7/Ruh RiyadhSaudi ArabiaFP7/Ruh Riyadh
American Hospital - Astigmat ProjectAmerican HospitalY&R Istanbul Turkey
Highway GalleryLouvre Abu DhabiTBWA\Raad DubaiUAEAbu Dhabi Media Company Abu Dhabi
Highway GalleryLouvre Abu DhabiTBWA\Raad DubaiUAEAbu Dhabi Media Company Abu Dhabi
Life After FashionSplash FashionsThe Classic Partnership Advertising DubaiUAETeam Square Advertising Ajman
Bully A PlantIkea DubaiMemac Ogilvy DubaiUAE
Lucky FaceLa Libanaise Des JeuxImpact BBDO DubaiUAE

Five Shortlists To MENA In Direct Lions
Of the 234 entries that have made it to Direct Lions shortlist, MENA, Turkey and Pakistan have together cornered five entries.

The Classic Partnership Advertising Dubai has three shortlists. These are for the entries ‘RX Prescription Stickers’, ‘Stubsugar’ and ‘Life After Fashion’ for Dubai Health Authority, Aster Clinics and Splash Fashions have been shortlisted in the category.

Also shortlisted are BBDO Pakistan’s Work ‘The Bridal’ for UN Women and Amnesty Turkey’s entry ‘The Insiders’.

TBWA\Raad Shortlisted In Social & Influencer Lions
A total of 178 entries have been shortlisted in the newly created category of Social & Influencer Lions. There is only entry from MENA in the list for TBWA\Raad. The agency’s entry ‘Social Trends’ for Connect has made the cut.

Creative Data Lions Shortlist
No shortlists for MENA

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