27 Shortlisted In Media Lynx

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TBWA\Raad shines in the Media Lynx category as well at the Dubai Lynx International Festival of Creativity. The agency has secured 11 placed out of the 27 shortlisted entries in the category.

FP7/ has six entries, coming from the agency’s Dubai and Riyadh offices.

BBDO Pakistan has four shortlists in this category and MediaCom MENA has two shortlists.

Others shortlisted agencies include Initiative MENA, Commonwealth//McCann, Geometry Global and Y&R Dubai.

The details of shortlisted entries are:

TitleAdvertiserEntrantCountryIdeaMedia
Bridal UniformUN Women PakistanBBDO Pakistan LahorePakistanBBDO Pakistan Lahore
Bridal UniformUN Women PakistanBBDO Pakistan LahorePakistanBBDO Pakistan Lahore
Bridal UniformUN Women PakistanBBDO Pakistan LahorePakistanBBDO Pakistan Lahore
#ChangetheclapAsia Pacific Transgender NetworkBBDO Pakistan LahorePakistanBBDO Pakistan Lahore
Battery BusterChevroletCommonwealth//McCann DubaiUAECommonwealth//McCann DubaiCarat Dubai
The Dullest Ad In History For The Least Active Kids In HistoryOMOFP7/Dxb DubaiUAEFP7/Dxb DubaiMagna Global Dubai/ PHD Dubai
The Dullest Ad In History For The Least Active Kids In HistoryOMOFP7/Dxb DubaiUAEFP7/Dxb DubaiMagna Global Dubai/ PHD Dubai
The Dullest Ad In History For The Least Active Kids In HistoryOMOFP7/Dxb DubaiUAEFP7/Dxb DubaiMagna Global Dubai/ PHD Dubai
The Woman Behind The VeilAl Rajhi BankFP7/Ruh RiyadhSaudi ArabiaFP7/Ruh RiyadhFP7/ Riyadh
The Woman Behind The VeilAl Rajhi BankFP7/Ruh RiyadhSaudi ArabiaFP7/Ruh RiyadhFP7/ Riyadh
The Woman Behind The VeilAl Rajhi BankFP7/Ruh RiyadhSaudi ArabiaFP7/Ruh RiyadhFP7/ Riyadh
Rta - Smart MovesRTAGeometry Global DubaiUAEGeometry Global DubaiGeometry Global Dubai
Gone In 6 DaysInfiniti Of Arabian AutomobilesInitiative MENA DubaiUAEInitiative MENA DubaiInitiative MENA Dubai
LetoutthesourMars Wrigley ConfectionaryMediacom MENA DubaiUAEMediacom MENA DubaiMediaCom MENA Dubai
LetoutthesourMars Wrigley ConfectionaryMediacom MENA DubaiUAEMediacom MENA DubaiMediaCom MENA Dubai
Polls Of AdventureNissanTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
#ShedrivesNissan Saudi ArabiaTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Skins Of PeaceAmnesty InternationalTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Audio HuntersInfinitiTBWA\Raad DubaiUAETBWA\Raad Dubai
Skins Of PeaceAmnesty InternationalTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Skins Of PeaceAmnesty InternationalTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Kefa Spare PartsAWR Arabian AutomobilesTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Slow TrendsConnectTBWA\Raad DubaiUAETBWA\Raad Dubai
Polls Of AdventureNissanTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Audio HuntersInfinitiTBWA\Raad DubaiUAETBWA\Raad Dubai
Slow TrendsConnectTBWA\Raad DubaiUAETBWA\Raad Dubai
One Book For PeaceInterreligious Council In Bosnia & HerzegovinaY&R DubaiUAEY&R Dubai

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No stranger to the Middle East region, Zeba Mahmud spent her initial years in Saudi Arabia. Her academic and career journey took her to the highly competitive media scene in India, where her forte has been in current affairs and education. The driving force behind AM Media Corp, as its Editor-in-Chief and CEO, Zeba's mandate is to present the marketing and media growth story, education and startup ecosystem of Middle East & North Africa. Zeba is based in Dubai, where she lives with her husband and daughter.

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