According to industry experts at Pixcom Group of Companies, digital signage will be one of the fastest growing AV solutions, with expected growth of over 20 percent by 2022 in the UAE. Industry insiders are now predicting that the Middle East and Africa digital signage market is largely expected to register a compound annual growth rate of over six percent by 2025.
“The digital signage space is growing rapidly driven by both the private and the public sectors. This is a result of the prevailing circumstances as well as the shifting consumer preferences. For 2021 and beyond, more businesses will adopt and deploy disruptive trends such as the heightened use of artificial intelligence, automation and IOT which is already impacting the industry and region,” said Shihas Kizhisseri, Chief Executive Officer, Pixcom.
Pixcom also predicts that Internet of Things (IoT), Augmented Reality (AR) and Artificial Intelligence (AI) are among the trends that are likely to influence the industry. As AI, AR and IOT further develop and merge with technology like digital signage, the level of personalization will grow to a great extent. Productivity will increase as a result of AI. AI and AR are rapidly becoming household names as companies, ranging from big retailers to small restaurants, embrace these technologies. With digital signage already making customer experience in retail more comfortable for the customer AI, AR and IOT enabled will push this even further. The ease with which consumers find the products and the speed with which they become aware of products suited for them will grow, as well.
“Advertisers will also be in a better position to effectively monitor consumer behavior and further gain meaningful insights, enabling them to reach their target consumers and, in turn, grow their respective bottom lines,” added Mr Kizhisseri.
For companies’ conscious of their carbon footprint, advances in digital signage also claims to offer them a greener option while making the next two years the most interactive and engaging from a brand consumer perspective.
