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Author: Alexander Rauser

Three Habits For A Sound Digital Strategy

Three Habits For A Sound Digital Strategy

8 years ago by Alexander RauserContributors

Digiculture – the perfect term to describe the culture today’s world lives in. In digiculture, the transformation of society and generation into a digitally charged collective is real-time. Transportation presents itself in the form of Uber. No more waiting in a que after a long-haul… Read More

Five Entrepreneurial Mistakes: What To Avoid

Five Entrepreneurial Mistakes: What To Avoid

9 years ago by Alexander RauserAM Unicorns

As an entrepreneur, we all have the desire to succeed and the urge to reach our full potential. However, on the road to success, mistakes are bound to happen no matter how carefully we do things – a fact often forgotten! Failure and success go… Read More

Best Practices To Create A Responsive, Mobile-Friendly Website

Best Practices To Create A Responsive, Mobile-Friendly Website

9 years ago by Alexander RauserContributors

As cliche as it may sound, mobile has changed the world. Smartphone ownership, usage and penetration rates around the world are on a rise. With the number of global mobile users exceeding desktop, it has become vital to have a responsive web design for mobile… Read More

The Ultimate Cheat Sheet For Capturing Millennials’ Attention In MENA

10 years ago by Alexander RauserContributors

Generation Y, otherwise known as the Millennials, are a very appealing pack of consumers to advertisers for two reasons: They are happily spending their disposable income now that they have entered full-time work and they have unprecedented influential power. Millennials are very active on their… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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