Spread Communications is supporting local artists with the launch of Spread UNDERGROUND. Dubbed as a CSR (corporate social responsibility) initiative, the project will offer local artists public relations services to build their profiles as pro bono. Spread UNDERGROUND, aimed at aspiring and established artists such… Read More
A positive innovative approach to address future challenges, is the most important learning from Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President Prime Minister and Ruler of Dubai has shown. Asserting this, Mohammed Al Gergawi, Vice Chairman of the Board of Trustees, and Managing… Read More
Every year Google has its own way to celebrate the New Year with the popular Google doodle. The year 2016 asserted uncertainty as the new normal, and will be remembered as the year when some historic developments challenged everything people take for granted or that… Read More
Innovations in travel technology will continue to transform the tourism industry, with cloud passports, personalized travel, virtual reality and apps predicted to re-shape consumer habits and marketing strategies over the short to mid-term, according to a report by Colliers International. In its Tourism and Technology… Read More
Compared to six years ago, global demand in the smartphone market has changed. Homegrown mobile brands in the east have muscled their way in alongside Apple and Samsung, leading to a downward pressure on price. GWI’s year-on-year data for purchasing of mobiles confirms a recent… Read More
The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
As another year of opportunities and challenges nears its end, The Arabian Marketer (AM) is taking a look at the industry captains who have made a difference to the marketing and advertising business in the Middle East and North Africa (MENA) region. AM has launched… Read More
Mövenpick Hotels & Resorts has refreshed its brand identity in order to reflect the quality, relaxed confidence and amiable efficiency of today’s Mövenpick. London’s strategic brand design agency Bulletproof was briefed to create the new visual identity, and went back to Mövenpick’s roots for inspiration.… Read More
LINET, an European manufacturer of hospital and nursing beds as well as intensive & long-term care facilities, has appointed Blue Apple as its PR and social media agency for the UAE. Blue Apple takes up the post with immediate effect. Jiří Plecity, Managing Director, LINET… Read More
