Online shopping has now become a mobile-first activity. This transition reflects changing attitudes towards m-commerce and signals a new era of growth for other purchasing avenues heavily reliant on mobile. Continued growth for m-commerce will pave the way for location-based retail, AR shopping experiences, social… Read More
A promotional film commissioned by Invest in Sharjah as part of its marketing collateral has won a prize at the Cannes Corporate Media & TV Awards. Out of nearly 1,000 entries the jury selected the ‘Invest in Sharjah’ submission as a winner of the Dolphin… Read More
The Virgin Mobile brand operating under Emirates Integrated Telecommunications Company (EITC) partnered with JCDecaux for its first campaign in the UAE. For the launch campaign during the month of September, the Virgin Mobile brand targeted arriving passengers at Dubai and Abu Dhabi Airports to raise… Read More
As the next step in its journey to build a high performing and open commerce marketing ecosystem, Criteo has further bolstered its Criteo Commerce Marketing Ecosystem (CME). Launched in August 2017, CME is a network of tens of thousands of retailers, brands, publishers, centered on… Read More
Oracle Mobile Cloud has added artificial intelligence (AI)-powered intelligent chatbot capabilities. Expanding Oracle Cloud Platform’s mobile portfolio, the new capabilities offer organizations a multi-channel platform, deep analytics that can link key stakeholder experiences across bots, mobile applications and web, as well as simplified bot development… Read More
With a booming economy and an expat population of about 90 per cent, the UAE is one of the world’s largest remittance-sending countries in the world, topping USD 19 billion per year, according to a recent report by Nimmök Consulting. The World Bank has ranked… Read More
Amazon Web Services (AWS) plans to build new infrastructure and open data centres in the Middle East by early 2019, enabling customers to offer lower-latency web services in the region. “As countries in the Middle East look to transform their economies for generations to come,… Read More
ASDA’A Burson-Marsteller has appointed Hassan Fattah, the former editor-in-chief of The National newspaper and a senior executive with Brunswick Group, as its Managing Director. Mr Fattah will provide senior counsel to the agency’s regional corporate and government clients, as well as drive the firm’s new… Read More
FP7/DXB has retained Jawwy, the digital mobile brand from STC. Earlier this year, Jawwy held a full-fledged pitch with various local and multinational agencies participating. FP7/DXB had re-pitched for the opportunity to continue its partnership with Jawwy from STC. Leading the brief, Tarek Miknas, CEO… Read More
The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research. People regard pop-up ads (cited by 28 percent of respondents) as the most annoying mobile formats, closely… Read More
