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Author: Kiran Kidwai

MEA’s IT Spending To Top $83 Billion In 2020: IDC

MEA’s IT Spending To Top $83 Billion In 2020: IDC

2 months ago by Kiran KidwaiAM Tech

IT spending in the Middle East and Africa (MEA) is set to reach USD 83.7 billion in 2020, up 2.8 percent year-on-year. Enterprises will account for close to 56.8 percent of this figure. Sector such as telecommunications, finance, government, and manufacturing will continue to be… Read More

‘Customer Experience Management Must For 5G’

‘Customer Experience Management Must For 5G’

2 months ago by Kiran KidwaiAM Tech

Telecom carriers must emphasize customer experience management (CEM) as a core component of their business, according to experts. During the CEM Elite Club meeting that was held at the recently concluded GITEX Technology Week, more than 30 representatives from Middle East carriers, executives and industry… Read More

GCC’s US$3 Bn ‘Cashless Payment’ Opportunity

GCC’s US$3 Bn ‘Cashless Payment’ Opportunity

2 months ago by Kiran KidwaiAM Tech

Cashless transformations represent a game-changing opportunity to drive growth for GCC economies, with a potential to provide at least a 1 percent boost to non-oil GDP, equating to nearly USD 3 billion, to the region’s largest economies. Boston Consulting Group’s (BCG), recent study ‘How Cashless… Read More

ENOC Appoints Jack Morton To ‘Reimagine Energy’ At Expo 2020 Dubai

ENOC Appoints Jack Morton To ‘Reimagine Energy’ At Expo 2020 Dubai

2 months ago by Kiran KidwaiTop News

ENOC Group has appointed brand experience agency, Jack Morton, as the lead creative agency and project management consultant for its sponsorship activation at Expo 2020 Dubai. The agency is conceptualizing and delivering ENOC’s brand experience ‘Reimagine Energy’. The appointment follows a competitive pitch in which… Read More

Brand Vaio Returns To The Middle East

Brand Vaio Returns To The Middle East

2 months ago by Kiran KidwaiMarketing

Vaio Corporation is back in the GCC and has launched a range of laptops with Nexstgo. This license agreement between Hong Kong-based Nexstgo and Japan-based Vaio Corporation includes manufacturing, sales and marketing as well as servicing of Vaio laptops under the Vaio trademark. The Middle… Read More

GITEX 2019: Expo 2020, SAP Co-Innovate For ‘People Of Determination’

GITEX 2019: Expo 2020, SAP Co-Innovate For ‘People Of Determination’

2 months ago by Kiran KidwaiAM Tech

SAP Co-Innovation Lab in the UAE is collaborating with Expo 2020 Dubai and HERE Technologies, a player in location platform services, to optimize the visitor experience for people of determination. The People of Determination Platform (PODium) allows visitors to tailor their on-site Expo 2020 experience… Read More

GITEX 2019: Be Curious, Says Endeavor CMO ‘Boz’ Saint John

GITEX 2019: Be Curious, Says Endeavor CMO ‘Boz’ Saint John

2 months ago by Kiran KidwaiMarketing

The 39th edition of GITEX Technology Week is as charged and as action packed as expected. Among the keynotes this year was rockstar marketer, Bozoma Saint John, also known as ‘Boz’ in the marketing world. Considered a force in the marketing industry, Ms Saint John,… Read More

GITEX 2019: Had To Do Less To Truly Grow, Recalls Souq CEO

GITEX 2019: Had To Do Less To Truly Grow, Recalls Souq CEO

2 months ago by Kiran KidwaiDigital

Ronaldo Mouchawar, the co-founder and CEO of Souq.com, who now leads the Amazon’s presence in the Middle East, was among the major highlights at the 39th edition of the GITEX Technology Week. In his session, Mr Mouchawar discussed the ‘magic’ behind Amazon’s famed acquisition of… Read More

ME Cos. Risk Losing USD 575 Bn+ In ‘Trapped’ Value: Accenture

ME Cos. Risk Losing USD 575 Bn+ In ‘Trapped’ Value: Accenture

2 months ago by Kiran KidwaiAM Tech

Disruption from innovative digital technologies could put more than USD 575 billion of Middle Eastern companies’ total value at risk, according to a new report from Accenture. The report, ‘Accenture Middle East Innovation Maturity Index’, is based on a survey of 200 C-Suite executives in… Read More

Apco Targets Startups, SMEs With New Offer

Apco Targets Startups, SMEs With New Offer

2 months ago by Kiran KidwaiAdvertising

Apco Worldwide has launched ignite, an integrated communication offering for startups, entrepreneurs and small and medium sized enterprises (SMEs). The agency explains this unit will facilitate market entry, drive business growth and help open investment opportunities for the growing number of new businesses in Dubai… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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