Middle East companies are being challenged to rethink not just the individual experiences they provide customers, but their entire approach to customer engagement. Salesforce’s third edition of State of the Connected Customer report shows that corporate values have become more relevant than ever and factor… Read More
The health & hygiene industry experienced a lift in overall emotional connection with consumers this year, rising three ranks from #11 to #8 out of 15 industries. Additionally, this is the industry in which consumers are most likely to pay 20 percent more for, as… Read More
It has been three years since Netflix’ globalization drive that had seen it launch in the Middle East & North Africa (MENA) region, and audiences appear to respond positively to the move. YouGov’s daily brand tracker, BrandIndex, indicates that the streaming company’s strategy original and… Read More
There is an ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G’s extra capabilities. Ericsson ConsumerLab reiterates that consumers expect 5G to provide relief from urban network congestion in the near term — especially… Read More
Consumer confidence in the UAE held steady in the first quarter of 2019 following the big improvement in sentiment seen in Q4 2018. This is according to the Consumer Confidence Tracker Q1 2019 from yallacompare, a Middle East comparison site for financial products. During the… Read More
To celebrate the spirit of Ramadan, Landmark Group’s loyalty program, Shukran, is launching a special ‘Shukran Ramadan’ initiative with Dubai Cares in the UAE and other charity organizations in Saudi Arabia, Oman, Bahrain, Egypt, Jordan and Lebanon. Over 10 million members across the region will… Read More
Data science and analytics company, Alteryx, is expanding its footprint in the Middle East and Africa (MEA) region. The company has set up a new office in Dubai that was officially opened by Dean Stoecker, chairman and CEO of Alteryx. As a part of its… Read More
Many of today’s most pressing business problems require creative thinking to solve them, and creativity is an essential ingredient for business growth. Creativity and innovation in the Middle East & North Africa (MENA) poll conducted by Bayt.com, shows that nine in 10 jobs nowadays require… Read More
The online travel market in the Gulf Cooperation Council (GCC) countries is expected to reach USD 15 billion by 2023, according to MENA Research Partners (MRP), a leading research company in the Middle East. The growth marks an increase of 140 percent from its current… Read More
Etisalat has launched the UAE first Cloud Gaming service delivering high-definition cloud-based games directly to TVs on its eLife set-top box. Leveraging the power of the cloud, the new eLife TV service enables gamers of all ages to play the latest and most popular games… Read More
