The 2019 annual YouGov BrandIndex Buzz Rankings showcase that Dubai-based airline Emirates, Saudi’s food conglomerate Almarai and global messaging service app WhatsApp, have been crowned as the brands generating the most positive Buzz in the Middle Eastern countries – UAE, Saudi Arabia and Egypt, respectively.… Read More
Independent marketing communications agency, Houbara Communications has opened its doors in Dubai. This comes in the backdrop of the agency acquiring Grayling Dubai from its parent company Huntsworth plc in 2019, one of the most talked about buy-outs of the year. “The name Houbara reflects… Read More
IT spending in the Middle East and Africa (MEA) is set to reach USD 83.7 billion in 2020, up 2.8 percent year-on-year. Enterprises will account for close to 56.8 percent of this figure. Sector such as telecommunications, finance, government, and manufacturing will continue to be… Read More
Telecom carriers must emphasize customer experience management (CEM) as a core component of their business, according to experts. During the CEM Elite Club meeting that was held at the recently concluded GITEX Technology Week, more than 30 representatives from Middle East carriers, executives and industry… Read More
Cashless transformations represent a game-changing opportunity to drive growth for GCC economies, with a potential to provide at least a 1 percent boost to non-oil GDP, equating to nearly USD 3 billion, to the region’s largest economies. Boston Consulting Group’s (BCG), recent study ‘How Cashless… Read More
ENOC Group has appointed brand experience agency, Jack Morton, as the lead creative agency and project management consultant for its sponsorship activation at Expo 2020 Dubai. The agency is conceptualizing and delivering ENOC’s brand experience ‘Reimagine Energy’. The appointment follows a competitive pitch in which… Read More
Vaio Corporation is back in the GCC and has launched a range of laptops with Nexstgo. This license agreement between Hong Kong-based Nexstgo and Japan-based Vaio Corporation includes manufacturing, sales and marketing as well as servicing of Vaio laptops under the Vaio trademark. The Middle… Read More
SAP Co-Innovation Lab in the UAE is collaborating with Expo 2020 Dubai and HERE Technologies, a player in location platform services, to optimize the visitor experience for people of determination. The People of Determination Platform (PODium) allows visitors to tailor their on-site Expo 2020 experience… Read More
The 39th edition of GITEX Technology Week is as charged and as action packed as expected. Among the keynotes this year was rockstar marketer, Bozoma Saint John, also known as ‘Boz’ in the marketing world. Considered a force in the marketing industry, Ms Saint John,… Read More
Ronaldo Mouchawar, the co-founder and CEO of Souq.com, who now leads the Amazon’s presence in the Middle East, was among the major highlights at the 39th edition of the GITEX Technology Week. In his session, Mr Mouchawar discussed the ‘magic’ behind Amazon’s famed acquisition of… Read More
