Chief Executive Officers (CEOs) in Saudi Arabia remain moderately optimistic about the growth prospects of the kingdom’s economy, as it diversifies away from oil, according to a survey by KPMG Al Fozan & Partners. The cautiously pragmatic outlook of the CEOs in Saudi Arabia also… Read More
J. Walter Thompson (JWT) PR Levant has rebranded as Hill+Knowlton Strategies (H+K) Levant. Agency officials state that the joining together of H+K and JWT PR Levant will create a stronger footprint, talent base and client offer in Lebanon. “We are thrilled to expand our reach… Read More
CIOs need to prepare workers for a future in which people do more creative and impactful work because they no longer have to perform many routine and repetitive tasks, according to Gartner. People and machines are entering a new era of learning in which artificial… Read More
The beauty and personal care industry in the Middle East and North Africa (MENA) region, valued at USD 15.9 billion, is poised to grow twice as faster than the rest of the world. The market is expected to grow by a compound annual growth rate… Read More
The addictive nature of smartphones is becoming prevalent over the years. The Middle East being no exception. A recent YouGov survey reveals nine in 10 respondents in the UAE own a smartphone currently, with 70 percent of those who do not own one planning to… Read More
In a bid to further business opportunities within the virtual reality (VR) ecosystem across the Middle East and Africa (MEA) region, Burj Khalifa, HTC Vive and Dubai Future Accelerators, an initiative of Dubai Future Foundation, are teaming up to open a global VR challenge. As… Read More
Snapchat is working hard in leaving no room for guesswork, as advertisers consider the platform for meeting their objectives. For the seven-year old, that is just about completing the two-year milestone in the Middle East & North Africa (MENA) region, this is a logical move.… Read More
Brands that deliver the best customer experiences achieve 54 percent higher revenue growth than brands that are ranked poorly by customers. These same factors influence customer advocacy and loyalty, a new report by KPMG has stated. From a UAE perspective, the study also found that… Read More
Young Arabs believe that religion is essential to their identity, but also say that it plays too much of a role in today’s Middle East. This was part of the findings from the 2018 ASDA’A BCW Arab Youth Survey, unveiled at a German-Arab Friendship Association… Read More
The total cinema revenue in Saudi Arabia is expected to reach USD 1.5 billion (AED 5.5 billion) in 2030, according to a research by PwC Middle East, a global advisory firm. “By 2030, Saudi Arabia is expected to host 2,600 cinema screens that will entertain… Read More
