Following a competitive pitch process, Havas Media Middle East has been appointed as the media agency for Bounce Middle East. The partnership will see Havas Media ME handle the media strategy across the entire GCC region. “We are really happy to be partnering with Havas… Read More
Financial independence is among the key reasons driving women to enter the workforce in the UAE. This was reiterated in the Bayt.com and YouGov survey ‘Working Women in MENA’. As per the survey, around 48 percent female respondents said they seek employment to support or… Read More
UAE broadcasters are leading innovation in the world’s USD 16 billion digital media and entertainment market, optimizing how customers experience content on any device at any time. Numerous media free zones — such as Dubai Production City, Dubai Media City, and Dubai Studio City and… Read More
Digital marketplace, noon, is growing its product portfolio by launching its own private label, east, in a bid to offer customers more choice, convenience and incredible value. east by noon currently has close to 90 live products on the ecommerce platform with competitive pricing. The… Read More
Football and other forms of entertainment — there was much happening on both these fronts to keep audiences in Egypt engaged. The top tweet in the year, in terms of number of retweets, went to Egyptian footballer Mohammad Salah It was a very tough night,… Read More
Saudi Arabia continued to be one of the most important Twitter markets in 2018 as well, and Twitter continued with its position as a popular channel of communication in the country. A recap of what dominated Twitter in the year gone shows that the top… Read More
A closer look at consumer buying process of millennials, baby boomers, Generation X and Generation Z can assist in how best to target each of these segments online. Global Web Index answers questions such as how do different generations discover new brands, how do they… Read More
Chief Executive Officers (CEOs) in Saudi Arabia remain moderately optimistic about the growth prospects of the kingdom’s economy, as it diversifies away from oil, according to a survey by KPMG Al Fozan & Partners. The cautiously pragmatic outlook of the CEOs in Saudi Arabia also… Read More
J. Walter Thompson (JWT) PR Levant has rebranded as Hill+Knowlton Strategies (H+K) Levant. Agency officials state that the joining together of H+K and JWT PR Levant will create a stronger footprint, talent base and client offer in Lebanon. “We are thrilled to expand our reach… Read More
CIOs need to prepare workers for a future in which people do more creative and impactful work because they no longer have to perform many routine and repetitive tasks, according to Gartner. People and machines are entering a new era of learning in which artificial… Read More
