As content gains more importance in any marketing plan eyeing business outcomes, some themes can assist in creating the most effective campaigns. Warc has attempted to articulate these drawing from the winners of the Effective Content Strategy category of this year’s international Warc Awards. “Despite… Read More
Eyes on leveraging technology and innovation in digital airport advertising, Dubai Airports has extended its agreement with JCDecaux, for a 10-year period. With more than 7.5 million global customers travelling through Dubai International (DXB) every month, the airport’s terminals and concourses are an important platform… Read More
Zenith is celebrating its 30th birthday with activities planned across markets. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, it went on to become the… Read More
Dubai Film and TV Commission (DFTC) and Dubai International Content Market (DICM) have formed a strategic media partnership to support the content industry in the UAE and the Middle East region. With this strategic partnership, production, post-production and dubbing companies can now take advantage of… Read More
Dubai Electricity and Water Authority (DEWA) organized the first intensive quantum computing training program, in cooperation with Microsoft. The program is part of DEWA’s efforts to employ the latest technologies. The one-week program was held at DEWA’s Sustainable Building in Al Quoz. The program, which… Read More
Digital consultancies are vital for Middle East organizations to break through the digital transformation impasse, which is seeing the paradox of record-high IT spend, but 60 percent of organizations needing to transform their digital toolset to succeed. The Middle East and North Africa (MENA) region… Read More
Brand reputation and price have the greatest influence on people’s decision to buy life and critical illness insurance in the UAE. These factors were considered more important than others, such as adviser recommendation, claim payment history and portability, which enables continuity of insurance coverage when… Read More
The United Arab Emirates is celebrating Saudi National Day, reminding of the deep connections between the two countries. In addition to a series of brand activities, government authorities too express the strong bond that the two countries have shared over the years. The likes of… Read More
Mastercard has formed a multiyear partnership with Riot Games to become the first global sponsor for League of Legends esports. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and further diversifies the technology company’s sports and entertainment portfolio. “Esports is a phenomenon… Read More
There is no denying that online shopping has been on the rise in the Middle East & North Africa (MENA) region. However, given audience composition and online behaviors in the region, it is clear the industry must do more to be able to grow online… Read More
