The 2024 edition of Dubai Lynx, MENA’s prestigious festival celebrating creative excellence, concluded last week with Publicis Groupe Middle East emerging as the leading agency network securing 11 Grand Prix, 5 Gold, 28 Silver, and 24 Bronze awards. For the second consecutive year, Leo Burnett ME claimed top honours as both “Agency of the Year” and “Network of the Year” – a feat which has yet to be achieved by any other agency to date.
Closely following was Saatchi & Saatchi ME, securing the #2 spot for Network of the Year and #3 for MENA Agency of the Year. Starcom ME was recognised as the #3 media network of the year, while Groupe’s production agency, Prodigious ME, claimed the #2 spot for the Lynx Palm award.
Publicis Groupe Middle East earned accolades across various categories, including Brand Experience & Activation, Creative Commerce, Creative Effectiveness, Creative Strategy, Design, Digital, Direct, Entertainment, and Film. Notable campaigns featured work for clients such as Saudia, showcasing Protec Tasbih – which took home 4 of the 5 Grand Prix for Saudia Arabia for the night, Home Centre’s Protective Rhymes and The Creature, Omantel’s Maqroo Font, and Kinokuniya’s Time to Read and Offset Boxset, to name a few.
Dubai Lynx serves as a key measure of success for our work. Publicis Groupe Middle East’s exceptional performance across various disciplines, including direct, media, and creative effectiveness, coupled with our Grand Prix wins, speaks volumes about our persistent focus on innovation, creativity, and performance,” said Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey. “Bravo to our amazing talents who continuously raise the benchmark for this industry, and to our valued clients who believe in this work.”
