AM Marketing, Media, Advertising News in MENA
  • Home
  • Digital
  • Marketing
  • Advertising
  • Media
  • Opinion
    • AM Editorial
    • Contributors
  • Events
    • AM Events
  • JOBS
  • Print Issue

Author: Melissa Moubarak

Want To Be Relevant? ‘Remix’ Your Brand Comms

Want To Be Relevant? ‘Remix’ Your Brand Comms

1 year ago by Melissa MoubarakAdvertising

How do we frame trends that are impacting consumer culture around the world today? As marketers, we tend to lump people by generation to understand their behavior. But consumers these days are less likely to define themselves by demographic labels. Gender, sexuality, ethnicity and social… Read More

Get AM Updates

  • Latest
  • Popular
  • Tags
  • QIB Introduces New Digital H2H Payment Management Solution

    QIB Introduces New Digital H2H Payment Management Solution

    January 26, 2021
  • Mastermind Advertising Dons A New Avatar

    Mastermind Advertising Dons A New Avatar

    January 26, 2021
  • Uber Offers Discounted Rides For COVID-19 Vaccination

    Uber Offers Discounted Rides For COVID-19 Vaccination

    January 25, 2021
  • DSF Ups The Sales Ante In 2021

    DSF Ups The Sales Ante In 2021

    January 25, 2021
  • Ogivly Names David Fox As MENA CEO

    Ogivly Names David Fox As MENA CEO

    January 20, 2021
  • Ooredoo Ups Fiber Home Footprint

    Ooredoo Ups Fiber Home Footprint

    January 20, 2021
  • Sociate Promotes Tazeen Jafri To PR Manager

    Sociate Promotes Tazeen Jafri To PR Manager

    January 19, 2021
  • Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    June 24, 2015
  • J. Walter Thompson Wins Integrated Lynx Grand Prix

    J. Walter Thompson Wins Integrated Lynx Grand Prix

    March 10, 2016
  • Memac Ogilvy, Impact BBDO Lead Radio Lynx

    Memac Ogilvy, Impact BBDO Lead Radio Lynx

    March 10, 2016
  • Leo Burnett Takes 2 Film Craft Lynx Golds; Elephant/ Klem Euro RSCG Also Wins

    Leo Burnett Takes 2 Film Craft Lynx Golds; Elephant/ Klem Euro RSCG Also Wins

    March 12, 2015
  • EMEA Service Providers Urge To Accelerate IOT

    EMEA Service Providers Urge To Accelerate IOT

    June 30, 2015
  • Cheil MENA Bags Design Lynx Grand Prix; Memac Ogilvy Has Highest Wins

    Cheil MENA Bags Design Lynx Grand Prix; Memac Ogilvy Has Highest Wins

    March 10, 2016
  • Grey MENA Appoints Mike Shackle As CCO

    Grey MENA Appoints Mike Shackle As CCO

    July 5, 2015

Tags

advertising Apple Cannes Lions Cannes Lions International Festival of Creativity Dentsu Aegis Network Digital Du Dubai Dubai Lynx Dubai Lynx International Festival of Creativity Editor's Pick Emirates NBD Facebook FP7/Dxb Global Web Index Google IMPACT BBDO Instagram J. Walter Thompson Leo Burnett LinkedIn Memac Ogilvy Mena Microsoft Middle East MIndshare Mobile OMD Omnicom Media Group Publicis Groupe Publicis Media Ramadan Samsung Saudi Arabia Snapchat Social Media TBWA/RAAD Twitter UAE Unilever Warc WPP Y&R Dubai YouGov YouTube

Follow Us

Tweets by @arabianmktr

About

The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

Quick Links

  • Contact Us
  • Privacy Statement
  • Terms of Use
Follow Us
Back To Top