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Author: Samer Abboud

Storytelling: The Key To Marketing Luxury Brands

Storytelling: The Key To Marketing Luxury Brands

7 years ago by Samer AbboudAdvertising

When Arabian Marketer invited me to contribute to their inaugural print edition, I was thrilled. And since the release of the magazine coincides with Dubai Lynx, an event that attracts the crème de la crème of the region’s communications industry, I thought it was only… Read More

Why Companies Should Embrace Employees’ Use Of Social Media At Work

Why Companies Should Embrace Employees’ Use Of Social Media At Work

8 years ago by Samer AbboudAdvertising

I’m going to say something that might surprise you: companies shouldn’t worry so much about employees using social media at work. You might think that as the head of a 40-person agency in an industry known for its tight deadlines and heavy workloads, I’d be… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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