Dubai Lynx has partnered with TV.ae, a regional online content platform launching on 1 March, to broadcast its seminars held during the three day festival. This is the first of its kind tie up for Dubai Lynx which will see the launch of Lynx Live.… Read More
In a first of its kind report from the agency, UM MENA has put the spotlight on media trends report that will define the marketing and advertising business in Middle East and North Africa (MENA) region in the year ahead. A significant portion of the… Read More
Getting content right is among the top priorities in a marketer’s agenda. In the year ahead, this will hold even more significance in the Middle East and North Africa region. As attracting, and retaining, consumers becomes more challenging, marketers have been switching budgets from the… Read More
A constant evolution of the media landscape is urging marketers to relinquish the tight control of their communication and advertising strategies. While that is a continued fight, lessons from the last decade reiterate a singular point of significance for all. From the time when newspapers… Read More
A week ago, social media timelines were filled with live news about drones, virtual reality and self-driving cars as the annual International Consumer Electronics Show (#CES2016) took over Las Vegas. As most brands took to Twitter to update, opine and most importantly engage their audiences,… Read More
Mindshare is gearing up for a leadership transition in the Middle East and North Africa (MENA) region. Samir Ayoub has resigned as CEO Mindshare MENA and has been appointed Delegate of the Board. Stepping up to the CEO role will be Ravi Rao, Mindshare MENA’s current… Read More
BBC has changed its play for the Middle East and North Africa (MENA) region this year, Effective February 1, 2016 OSN subscribers will get to see a new channel from BBC called ‘BBC First’, as the UK based broadcaster brings down the curtain on BBC Entertainment. The channel is… Read More
The conventional purchase funnel has evolved courtesy the advent of technology and the impact of digital. The year 2016 will see this trend fructify further as marketers develop clearer consumer journey maps – from awareness to purchase – in order to better integrate sales and… Read More
Al-Futtaim has appointed PHD to manage the media responsibilities of a large portfolio of brands following a four-way review. The pitch, claimed to be one of the largest in the region in terms of scale in recent years, took place after the diversified conglomerate decided… Read More
Unilever has consolidated its media mandate with Magna for the Middle East and North Africa (MENA) region. On the back of a three-month review, the Middle East Network’s (MCN) Magna has been named the agency of record for Unilever, continuing a decade old relationship. The… Read More
