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Author: Sana Mahmud

Saudi Arabia Seamless: Dsquares Brings Gamification Into Play

4 years ago by Sana MahmudAM Tech

Dsquares, provider of loyalty programs and rewards solutions in the Middle East and Africa, is expanding its scope of offerings by adding gamification to its wide range of services and products during Saudi Arabia’s largest payments, fintech and retail innovation event, Seamless. The two-day event… Read More

Sony Music Masterworks Acquires A Majority Stake In Dubai-Based Mac Global

Sony Music Masterworks Acquires A Majority Stake In Dubai-Based Mac Global

4 years ago by Sana MahmudDigital

Sony Music Masterworks, a division of Sony Music Entertainment (SME), has announced a new majority investment in MAC Global, the pan-regional concert promotion, talent management and events and production company based in Dubai, United Arab Emirates. Founded in 2014 by Rob McIntosh and Daniel Goldberg,… Read More

TikTok’s Project Unicorn Creates Opportunities For Startups In Digital Industries In MENA

TikTok’s Project Unicorn Creates Opportunities For Startups In Digital Industries In MENA

4 years ago by Sana MahmudAM Tech

TikTok’s Project Unicorn initiative to connect start-ups in MENA with venture capitalists from around the world has gained significant momentum across the entrepreneurship ecosystem, enabling regional startups to harness the power of the platform to help their businesses grow faster. TikTok’s Project Unicorn is designed… Read More

Dubai-Born Burger Brand “Pickl” Partners With Zayani Foods To Open First International Franchise In Bahrain

4 years ago by Sana MahmudMarketing

  UAE-born burger brand Pickl is set to launch its first international franchise in the Kingdom of Bahrain. Zayani Foods, the food and beverages arm of Al Zayani Investments Group, has been chosen as the franchise partner and will open the first Pickl branch in… Read More

Istanbul-Based Illustrator Princess Hıdır Named Young Guns 20 Winner

4 years ago by Sana MahmudAdvertising

Princess Hıdır, an illustrator based in Istanbul, is among the 31 winners from 10 countries in The One Club for Creativity’s prestigious Young Guns 20 competition, celebrating international creative professionals age 30 or younger. She is the only winner this year from MENA. Young Guns… Read More

Gartner Unveils Top Predictions For IT Organizations & Users In 2023

4 years ago by Sana MahmudAM Tech

Gartner, Inc. today revealed its top strategic predictions for 2023 and beyond. Gartner’s top predictions explore how business and technology leaders can reimagine assumptions and seize the moment to turn uncertainty to certainty. “Uncertainty carries as much opportunity as it does risk,” said Daryl Plummer,… Read More

Talkwalker & Khoros Release Report On Social Media Trends 2023

4 years ago by Sana MahmudAM Tech

Talkwalker, a consumer intelligence and deep listening company, and Khoros, a digital-first customer engagement software and services, released their annual Social Media Trends 2023 Report. The report follows the announcement of the companies’ strategic partnership to seamlessly deliver deep listening and social media management through… Read More

Microsoft Showcases Dynamics 365 CRM For Stronger Marketing Strategies At Riyadh Tech Event

4 years ago by Sana MahmudAdvertising

The largest CX, marketing and advertising technology event, Vibe Martech Fest, took place in Riyadh this month, where Microsoft participated as a silver sponsor, meeting with marketing and sales professionals across The Kingdom. Microsoft showed CMOs how updated AI solutions can help marketing teams connect… Read More

Samer Khansa Takes Charge As Viola Comms’ Integrated Client Services Director

4 years ago by Sana MahmudAdvertising

Abu Dhabi based Viola Communications has appointed Samer Khansa as integrated client services director for its integrated client servicing division. Viola Communications is a marketing and communications solutions provider. Speaking on Mr Khansa’s appointment, Ammar Sharaf, board member and CEO of Viola Communications, said, “Viola… Read More

TikTok & Majid Al Futtaim Explore The Future Of Retail In New Podcast Episode

4 years ago by Sana MahmudAdvertising

For its latest installment of ‘The Future of Retail’ podcast, TikTok hosted Shireen El Khatib, Chief Executive Officer, Majid Al Futtaim Shopping Malls to discuss key trends in the shopping mall sector. Hosted by Aref Yehia, Head of Retail & E-Commerce Business Partnerships at TikTok… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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