RoadRunAir, a new air travel company that specializes in offering luxury yet affordable tours on private jets, recently launched its first-ever digital campaign. It introduces the RoadRunAir positioning #ADreamComeTrue, which aims to tap into the desire to fly like a VIP. The new campaign illustrates… Read More
Football is more than a game for fans globally. Rather it is a celebration of life. Targeted at the huge fan base locally in the UAE & Kuwait, Gorenje, a leading European home appliance brand and a brand under Hisense Group, activated the campaign, “Bring… Read More
With more than 90% of the GCC’s population connected to the internet, neobanks are expected to record accelerated growth in the region. Often referred to as challenger banks, Neobanks, operate under the umbrella of mainstream finance but are supercharging specific services long associated with veteran… Read More
Technology Innovation Institute (TII), a leading global scientific research center and the applied research pillar of Abu Dhabi’s Advanced Technology Research Council (ATRC), on October 20 led the way in the ‘Emerging Tech’ category of Fast Company Middle East’s Most Innovative Companies 2022. The organizers… Read More
Like Digital & Partners will join commerce tools and participate in Seamless Saudi Arabia 2022 from 2-3 November at the International Convention & Exhibition Centre, Riyadh. Announcing their partnership last month, commercetools is a leader in headless commerce and an industry-leading eCommerce software provider, renowned… Read More
The global consumer electronics and whitegoods manufacturer, Hisense, has signed a collaborative partnership with worldwide popular Quick Service Restaurant, McDonald’s, to support the launch of its FIFA World Cup 2022TM campaign in the GCC. The campaign will run in 760 restaurants in the Kingdom of… Read More
United Arab Emirates’ largest integrated local dairy company, Al Ain Farms has appointed the masters of momentum, Audience Collective Middle East to handle the marketing strategy to support the launch its new lactose-free dairy range to the UAE market. The latest partnership further strengthens the… Read More
Snap Inc. has introduced its new slate of exclusive and experimental features for its paid subscription, Snapchat+, offering Snapchatters more than 12 exclusive features, and allowing them to truly customize their Snapchat experience. The updated Snapchat+ subscription includes features such as Custom Story Expiration which… Read More
TBWA\RAAD has been named to Fast Company Middle East’s prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector. The list honors groundbreaking businesses that are making profound impact on both industry and culture,… Read More
Integrated marketing agency Memac Ogilvy has appointed Claus Adams as its UAE CEO as the agency pursues ambitious growth plans across its full suite of capabilities. Adams will work alongside and report into the network’s MENA CEO, David Fox. In appointing its first dedicated… Read More