Twitter, Not LinkedIn, More Popular With B2B Buyers: GWI

LinkedIn may be the most obvious place to find business-focused consumers, and half are using this platform, but this audience is also significantly more likely to be using Twitter each month according to data from Global Web Index.

A company’s social profile is an important influencer when businesses are purchasing products/services, and that this audience of B2B Buyers is 70 percent more likely to be following business people on social media gives some indication of how it can be an ideal marketing channel to encourage conversations, especially as four in 10 say they use social media to network for work.

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