Gearing up for its first ever MENA Strategy Prize, Warc has now lined up its complete jury. The competition had earlier roped in Asad ur Rehman, Director – Media, North Africa & Middle East, Unilever as the Jury Chair. The Warc Prize for MENA Strategy 2017 aims to search the best strategic marketing thinking that has driven results in the region.
Representing the brand side, Dominic Fernandes – VP, Business Marketing, Emirates NBD is among the jurors. The jury members include media agency professionals such as Ian Dolan – Head of Strategy and Content, PHD Dubai; Tom Hardstaff – Head of Strategy, UM MENA and Ravi Rao – CEO, Mindshare, MENA.
Laura Chaibi – Head of Digital Research at MBC is also a juror at the competition.
The jurors from the advertising agencies include Dana Al-Kutoubi – Head of Strategic Planning, JWT Saudi Arabia; Maysoun Hanna – Strategy Planning Director, OgilvyOne; Mounir Harfourche – CEO, MullenLowe MENA; Shailesh Iyer – Strategy Director, Leo Burnett Dubai; Rafic Kamaleddine – Chief Strategy Officer, TBWA\Raad; Gabriel Mafra – Senior Planner, DigitasLBi MENA; Tahaab Rais – Regional Head of Strategic Planning, FP7/MENA; and Ziad Skaff – Managing Director, Hall & Partners MENA.
The jury will award Grand Prix, Gold, Silver and Bronze accolades as well as three Special Awards. These include:
#1. The Research Excellence Award: For the best use of research in the development of strategic ideas.
#2. The Channel Thinking Award: For the best example of a brand achieving its objectives using an innovative channel strategy.
#3. The Local Hero Award: For the best example of a challenger brand from the MENA region using smart marketing strategy to take on bigger competitors.
The Grand Prix and Special Awards will share a prize fund of USD 10,000. The competition is free to enter and the deadline is 12 May 2017. All winning entries will be published in the MENA Strategy Report, showcasing the region’s smartest thinking.