UAE property portal, Bayut.com has gone all out in its latest TV commercial starring Hollywood actor Chris Hemsworth. Oscar Award winning director Robert Stromberg and cinematographer Jordan Buck shot the TV commercial entirely in Dubai. The complete project was conceptualized and produced by Crayons Communications, who partnered with Diva Dubai and Ridley Scott Films UK for the shoot.
Situated in the heart of Dubai Media City, Crayons Communications took up the project early this year. Bayut.com’s brief at the time was to create a high impact advertising campaign. “When the brief was delivered to us, we knew that we had to get an A-lister Hollywood star to work on this commercial,” said Arshad Zaheer, CEO of Crayons Communications.
Following this, Crayons Communications partnered with Diva Dubai and Ridley Scott Films UK. The shoot was directed by two-time Oscar award winning director Robert Stromberg. Cameraman Jordan Buck worked on the cinematography for the commercial.
“The commercial was designed to beautifully capture the rich cultural heritage of the UAE as a lifestyle destination and a home away from home with a land of opportunities. We shot for 12 hours straight and when we look back at it now, it was all worth it,” added Mr Zaheer.
“We were looking for a high impact campaign that would go well with our brand image along with showcasing the UAE as a wonderful place to make your home. We only had Chris Hemsworth in mind for our commercial and when the team of Crayons Communications came with a great script and suggested Chris’ name, we knew we were going to make waves in the market,” commented Sahar Khan, Head of Marketing, at Bayut.com.
Creative Director: Arshad Zaheer and Rondeep Gogoi
Film Director: Robert Stromberg
Copywriter: Rondeep Gogoi
Director of Photography: Jordan Buck
Production House: Diva productions and RSA films