Etihad Airways Revamps Digital Presence

Etihad Airways, the national airline of the United Arab Emirates, has re-launched, as part of simplifying the online customer journey. The refreshed website is now live globally on all Etihad’s site editions in 16 languages.

“Enhancing the guest experience is at the heart of what we do. Knowing travelers increasingly turn to digital channels to manage their journey, we completely redesigned our website to provide a superior digital experience,” commented Frank Meyer, Chief Digital Officer, Etihad Aviation Group.

With a larger percentage of consumers accessing via mobile, the new website is responsive across devices. Additionally, 25 percent more guests are now accessing self-service functionalities. Previously, this was only available to those that booked directly through Etihad.

“This achievement marks a major milestone on our digital roadmap and follows on from other recent successes in the digital space. Last year, we deployed customized offers to allow our guests to choose more personalized travel options online before their flight. The digital ecosystem is changing and we are looking to the future,” added Mr Meyer.

Future enhancements are planned in coming months include a new booking engine. The next phase will aim for a more seamless digital experience when navigating between Etihad Airways for flight bookings, Etihad Guest for loyalty offers, and Etihad Holidays for packages, with a view to letting guests manage their entire Etihad travel experience in one place.