If you are a car buff and thrill is what you seek, then the Dubai International Motor Show (DIMS) is where you should be. Being held in its thirteenth year, the DIMS couldn’t have gotten better this year with all mega car manufacturers showing their presence here and slew a vintage cars at display too. While you finish gazing at the classic beauties, visitors get the opportunity to experience the thrill at the arena outside where Toyota, Jaguar, Hyundai and Nissan bring its cars to action.
Lights, Camera & Action with “Nissan Patrol: The Movie”
Making its global debut, ‘Nissan Patrol: The Movie’ used the latest in green screen technology and blockbuster cinema camera equipment so that people can have the chance to star in an action-packed movie trailer, featuring the 2016 Nissan Patrol. Coached by world renowned film directors, aspiring stars recorded a series of short acting scenes, which were quickly edited to produce a thrilling action movie trailer, featuring the person as ‘Agent 23’, which was available for them to share on their social media channels. The Nissan Patrol: The Movie trailer features two secret agents each in Nissan cars in a desert location car chase showdown. The actor becomes ‘Agent 23’ within the trailer, as they battle it out across the desert in an ultimate face-off, featuring the All New Nissan Maxima and the Nissan Patrol.
“We didn’t want to go with the concept of VR for PR. Instead we wanted to bring a unique experience for visitors through which they get an experience, which is not just physical but virtual. We tried to give both, experience as well as something that the customers can take away with them. The experience is recorded which they can share with friends on social media but also get the feel and touch of the car. If a customer wants to buy a car, the most important for him is to feel the metal, so we thought of an experience that gave that touch of the car but also gave something else to the customer. The entire thing was borne out of trying to do something radical and different and have that sensory experience”, shared David Parkinson, Head of Digital, Africa, Middle East & India for Nissan Motors.
Jaguar Bloodhound SSC simulator showcase all-terrain abilities
Jaguar Land Rover also premiered its brand new Jaguar Land Rover Experience Zone in the Middle East. Introducing the Jaguar Bloodhound SSC Experience to Dubai, Jaguar offered thrill-seekers the chance to experience driving at an exhilarating speed of 1,000 mph (1,609kph). Speaking about the Jaguar Land Rover Experience Zone, Bruce Robertson, Managing Director of Jaguar Land Rover MENA, commented,“At Jaguar Land Rover we design, build, and engineer some of the automotive industry’s most outstanding products. Every creation fully embodies our brand spirit and we are committed to giving our customers brand experiences that go beyond the showroom and bring to life our vehicles’ capabilities and performance attributes.”
Hyundai: Count the Footballs
The Hyundai Motor Company, in partnership with local UAE distributor Juma Al Majid Establishment unveiled two new models – all-new Elantra and the new Creta. In its activation stand, the company engaged visitors by inviting them to play fooseball as well as win a Samsung Tablet by counting the exact number of footballs in a car placed on the venue. “The Elantra follows in the footsteps of its predecessor by setting new standards and offering the world’s best technology packaged in the body of a world-class compact-size sedan,” said Jin (James) Kim Vice President and Head of Operations for Hyundai Africa and Middle East.
Toyota’s Pride of the land
Al-Futtaim Motors, exclusive distributor of Toyota in the UAE, brought to visitors a unique Land Cruiser Experience, offering thrill and excitement. Made up of six different obstacles, the Land Cruiser Experience highlighted many of the car’s off-road capabilities and safety features. “The highly anticipated 2016 Land Cruiser was recently launched in the UAE, and we wanted to take the biggest regional stage to demonstrate to everyone just what this car is made of. The obstacle course really pushes the car to its limits, and allows passengers to fully experience the Land Cruiser’s capabilities once it’s put to the test. More importantly, this is a show of credentials as to just why the Land Cruiser is affectionately known as the Pride of the Land,” shared Saud Abbasi, Managing Director, Al-Futtaim Motors.
