Careem has appointed basketball player Wael Arakji as its brand ambassador for Lebanon Careem. The ride hailing app’s partnership with the sportsman began after he reached out to the company, during Eid Al Adha to join forces with Careem’s CSR campaign.
The campaign to raise donations and support one of the NGOs to provide food supply boxes for families in need was recognized over social media platforms and appreciated by the Lebanese community. Careem’s move to appoint the young, ambitious Lebanese as its ambassador in Lebanon is also to support him.
“We are proud to have Wael onboard, whose talent and ambition is to inspire the young people to give back to their community across Lebanon. At Careem, we always find ways to support local talents to help them achieve their dreams, this is also aligned with our mission to simplify the lives of people across all the markets we operate in. We will continue supporting these individuals who are proudly representing their country across the globe,” said Ibrahim Manna, Managing Director, Emerging Markets at Careem.
This campaign is among the efforts carried out by Careem under the theme ‘Be Careem,’ an initiative designed to support local communities across its operational markets, in line with each country’s sustainable development goals.
“I am a big fan of Careem, especially that they care about doing initiatives that help the citizens to induce change for a better community in all their markets. This is what encouraged me to collaborate with them, and I’m proud to be their brand ambassador in Lebanon,” Mr Arakji added.