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H+K Strategies & Memac Ogilvy Win Big At Sabre Awards

H+K Strategies & Memac Ogilvy Win Big At Sabre Awards

9 years ago by Asma WangdeAdvertising

H+K Strategies has been named EMEA Consultancy of the Year at the 2016 Sabre Awards in Berlin, while Memac Ogilvy was named Middle East Consultancy of the Year. Memac Ogilvy PR also picked up a Gold Sabre in the Middle East category for its ‘Ramadan… Read More

UM MENA Wins Saadeddin’s Media Business

UM MENA Wins Saadeddin’s Media Business

9 years ago by Sana MahmudAdvertising

Saudi based Saadeddin pastry has awarded its media business to UM MENA. The mandate involves full service media strategy, buying and planning with a focus on print, OOH, TV and Radio and will not only include the Saudi market but will expand to the GCC… Read More

Grey Highlights Experience In Emirates’ Latest Global Campaign

Grey Highlights Experience In Emirates’ Latest Global Campaign

9 years ago by Sana MahmudAdvertising

Emirates has launched a new global advertising campaign highlighting the experience of flying with the airline. Created by WPP’s Team Air, the campaign includes online films, digital assets, print and outdoor executions and has been led by Grey’s Dubai and London offices. “While Emirates’ name is… Read More

Gender Parity & Internationalization High Publicis Groupe Agenda

Gender Parity & Internationalization High Publicis Groupe Agenda

9 years ago by Sana MahmudAdvertising

Publicis Groupe recently held its Combined Annual Shareholders’ Meeting, chaired by Mrs. Elisabeth Badinter, Chair of the Supervisory Board. The number of shareholders attending was particularly high and more than two thirds of the shares were present or represented. Maurice Lévy, Chairman and Chief Executive… Read More

MoI Calls To Fight Beggary In The UAE During Ramadan

MoI Calls To Fight Beggary In The UAE During Ramadan

9 years ago by AM News DeskAdvertising

With Ramadan around the corner, the Ministry of Interior is launching a nationwide campaign against beggary, which tends to increase during the Holy Month. The Ministry has directed its key relevant sectors and different police general headquarters in the UAE, to implement this comprehensive awareness… Read More

Wendy UAE Appoints Brazen As Its PR Agency

Wendy UAE Appoints Brazen As Its PR Agency

9 years ago by Asma WangdeAdvertising

Wendy’s, the third largest burger restaurant chain in the world, has appointed Brazen to handle its public relations for the UAE. Brazen will be tasked with handling all Wendy’s MENA consumer media relations around its restaurants, plus corporate and business profiling, with particular emphasis on… Read More

Half Of Internet Users Watch The Olympics

Half Of Internet Users Watch The Olympics

9 years ago by Kiran KidwaiAdvertising

With the Rio 2016 Olympics fast approaching, Global Web Index (GWI) explores the vast global popularity of this competition and how it can help marketers reach a broad selection of digital consumers. Already, half the world’s online population say they watch the Summer Olympics on… Read More

comScore Re-defines Advertising Benchmarks

comScore Re-defines Advertising Benchmarks

9 years ago by Sana MahmudAdvertising

Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud. After all, an ad that… Read More

Google Transforms AdWords For A Mobile-First World

Google Transforms AdWords For A Mobile-First World

9 years ago by Sana MahmudAdvertising

As the role that smartphones play in a consumer’s life gets defined by phrases such as ‘attached to my hip’, ‘butler’ and ‘lifeline’, the device has become the companion that people turn to in ‘I-want-to-know’, ‘I-want-to-go’, ‘I-want-to-do’ and ‘I-want-to-buy’ moments throughout the day. To stay… Read More

IAA UAE Announces #IAATicketToCannes Winners

IAA UAE Announces #IAATicketToCannes Winners

9 years ago by AM News DeskAdvertising

The four winners of the #IAATicketToCannes 2016 competition by the IAA UAE Chapter were awarded at a networking evening held at its premises in Dubai Media City. Though the competition, the UAE Chapter reached out to young industry professionals in a bid to help them… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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