Paul Shearer, the Chief Creative Officer of Memac Ogilvy, is a Juror in the Promo & Activations Lions category.
Being A Juror
A perk of being the juror would be to see examples of truly effective creativity that has a lasting impact. I’m looking forward to being inspired by original and unique thinking, and especially ways we can use technology for creative means. Above all else, I want to witness work that moves the whole world in some way.
MENA @Cannes Lions
Megabrands such as Coke and Unilever have a history of creating regional campaigns that deserve to be seen globally. This year, I want these international brands to come up with an idea that makes me wish I’d thought of it. I’d obviously love to see last year’s tally beaten because I know the region is capable of achieving so much more. There’s no shortage of creative expertise here. The real achievement would be taking home a Grand Prix award, and I know we’ve got a great opportunity to do just that.
Expectations
Two campaigns that are my own personal favorites include ‘The Dark Iftar – No Labels’ video project from Coca-Cola, and UN Women’s ‘Give Mom Back Her Name: #MyMothersNameIs’. Both of these campaigns have the all-important big idea that creative projects need to stop people in their tracks and capture their attention for five minutes. I hope they both get the recognition they deserve.
Some of the global markets that have done well traditionally include the US, UK, Asia and South America, which I don’t see this changing this year. From the MENA region, I wouldn’t be surprised if Dubai, Egypt and Lebanon impressed, but I’m feeling confident about Qatar too.
