Much has been researched, written, analyzed and spoken about a digital versus traditional media world. The algorithms change every day, even if the principles of the business don’t and this only means that to stay on top of the game, it is important to pay… Read More
Out beyond ideas of wrongdoing and rightdoing, there is a field… I’ll meet you there. I could not help but think of these words of Persian philosopher Jalal al-Din Muhammad Rumi, when I was going through a JWTIntelligence report on 100 trends that would define 2015. In particular, I was… Read More
“There cannot be a better time to enter MENA“: My team and I have heard this enough number of times in the last few months to give us the confidence that there is a clear opportunity for a publication like ‘The Arabian Marketer’ (AM) to become a part… Read More
The world watched in awe as Downtown Dubai lit up in a breathtaking view of six-part firework, laser and record-breaking LED show to welcome 2015. While an estimated 1.5 million people, from all across the world, are said to be around the Burj Khalifa to… Read More
It’s not every day that the President of United States of America oversees the release of a Hollywood movie, perhaps that’s why it is being said that Sony could not get a better promotional platform for its movie ‘The Interview’. ‘The Interview’ has been hogging… Read More
