Building a company from the ground up can be one of the hardest things to do, and there might be times where you might just want to give up. The journey of entrepreneurship can be deeply personal, making it difficult to detach your identity with… Read More
New Year’s positive sentiment drives both perception and anticipation for growth. It is our primary challenge to ‘do better’ every year. In our business, this could apply to increasing awareness, creating engagement, driving up ROI (return on investment) or boosting sales. On the face of… Read More
Digital advertising has many buzzwords. This has been the case ever since the inception of the internet, when people went into an initial phase of money making frenzy through advertising. Over the years, in creating value for the consumers, we the saw the rise of… Read More
With IDC predicting ICT (information, communication and technology) spending in the Middle East, Africa and Turkey will reach USD 243 billion in 2017, how Middle East companies use their data will be critical to their survival. By 2020, every Middle East business will become a… Read More
This phrase often rings in the minds of a person who decides to drop out of an Arabic class. As a student myself, I learned that the struggle isn’t just in the difficulty of the language. A lack of a satisfying answer to the “What’s… Read More
The chaotic world of Twitter shows no signs of getting less chaotic, illustrated by a struggling share price and a seemingly total lack of interest from potential buyers. Jack Dorsey’s highly publicized return to the helm of a company he co-founded has failed to attract… Read More
Eating a mushroom omelette. That’s where I was when Trump won. I was in a Dubai hotel, munching on eggs and glaring at a screen unveiling the news. Was I surprised? Sure, a bit. While I was more confident that Britain was indeed going to… Read More
I first found out about the ‘Hamara Station Hamari Shaan’ initiative from a Condé Nast Traveler article mentioned in the Leo Burnett “What In The World?” newsletter. Led by Mumbai First and Making a Difference Foundation, (M.A.D for short, a non for profit think tank… Read More
As an entrepreneur, we all have the desire to succeed and the urge to reach our full potential. However, on the road to success, mistakes are bound to happen no matter how carefully we do things – a fact often forgotten! Failure and success go… Read More
The annual digital conference in Germany, #dmexco, outdid itself this year with the content that was shared and presented at the forum. Many of the presentations were punchy and thoroughly insightful. This conference is certainly a place where ideas are born, and you not only… Read More
