Dreams of today are going to be the reality of tomorrow. This quote from du’s ever inspirational CEO Osman Sultan set the tone for Step 2017. This was my fourth year at the Step Conference and I have seen it evolve from a niche messy… Read More
Swiss companies, such as the soft cheese manufacturer Baer and Swiss Life, have said that they will stop placing any advertising on Google because their ads have appeared alongside YouTube videos with inappropriate content, such as neo-Nazi speeches or extremist videos. US telecom giants AT&T… Read More
In many ways, we take technology for granted and often misuse it in what we think is creative. Technology has opened up creative floodgates but we are now drowning in content oceans. Courtesy connectivity, all creative inhibitions and barriers are lifted and the walls between… Read More
Today, Arab women are high-earners and high-spenders in their societies. Many brands want a slice of the pie. Everyone wants to know the key to marketing to Arab women. How can brands unlock this mysterious consumer? The first step to this is to stop seeing… Read More
Trust is a core communication issue for telco brands today. Growth is down to their strength as trusted connectivity providers for billions of people who now rely on their mobile devices to live their lives. The irony is that this explosion in mobile usage has… Read More
In a new role bridging our London and Middle East operations, I spent the first week of February working out of our Dubai office and getting a feel for the PR and comms sector out in the ‘sandpit’, as it’s often referred to by its… Read More
As an experienced creative who has worked and lived in several countries around the globe, I do believe that Italy is one of the best countries in the world for food, the arts and yes, for creativity. Three years ago, the Art Directors Club Italiano,… Read More
“I have not failed. I have successfully discovered 9,999 ways to not make a light bulb,” Thomas Edison once said this. Regardless of the controversy surrounding the invention of the light bulb, the merit of Edison’s venture is worth not only embracing but also celebrating.… Read More
The Middle East’s media talent pool is notoriously competitive, and with the rise of the Millennial workforce, businesses need to re-evaluate their approach to hiring and retaining the best people. In 2016, despite slow industry growth in general, there has been consistent demand for quality… Read More
Every single day, the world becomes more and more digital. And there is no slowing down; no reverse gear to take us back to where we came from. We are accelerating towards a future where technology enables us to control the majority of our present-day… Read More
