The Saudi Stock Exchange (Tadawul) is now allowing foreign companies to list on Tadawul upon the Capital Market Authority (CMA)’s approval of amended Listing Rules including provisions related to foreign listing. The move will allow for more funding resources, opening up newer opportunities for businesses… Read More
How do we frame trends that are impacting consumer culture around the world today? As marketers, we tend to lump people by generation to understand their behavior. But consumers these days are less likely to define themselves by demographic labels. Gender, sexuality, ethnicity and social… Read More
AXA has appointed Paul Adamson as Chief Executive Officer of AXA Gulf. He will take over from Cédric Charpentier, Chief Executive Officer of AXA Gulf, recent Member of the INM Executive Committee and Strategic Development Officer for AXA Gulf, Saudi Arabia & Turkey, who has… Read More
In order to establish cross-media measurement principles, the World Federation of Advertisers (WFA) and key advertisers from WFA’s Global Media Board including EA, Mastercard, P&G and Unilever, have formed a Cross Media Working Group. This group also includes participants from tech firms, broadcasters and agency… Read More
Surkus, a multi-sided experiential marketing platform offering members access to paid events and offers in exchange for engagement, has made its debut in the Middle East and is now live in the UAE. This follows international rollout in markets including the US and Hong Kong… Read More
Sectors such as marketing, hospitality & entertainment, business consultancy and banking & finance are looking are on a hiring spree of sorts, according to a Bayt.com and YouGov survey. The research conducted in the Middle East & North (MENA) region indicated that advertising, marketing and… Read More
The Middle East Public Relations Association (MEPRA) is hosting its first communication leadership conference in Riyadh, Saudi Arabia on October 21, 2019. The KSA MEPRA Leadership Majlis will explore how communication professionals can remain relevant in a time of change for the industry. It will… Read More
Brands are undertaking more active efforts towards fostering a more inclusive society. Procter & Gamble (P&G) and retail brand Carrefour partnered in similar vein in the UAE, where shoppers were encouraged to show support for living in a tolerant and inclusive society. Launched in July… Read More
Three out of four bank customers in the UAE prefer online banking over traditional bank visits, with majority visiting banks lesser and lesser. This is according to a study commissioned by Banker Middle East Industry Awards, a banking and finance event in the MENA region,… Read More
Abu Dhabi Motors, the authorized dealer of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain, has named Tarek Moataz as the new Rolls-Royce Brand Manager. With more than 10 years’ automotive industry experience across the Middle East, Mr Moataz joins Abu Dhabi Motors having… Read More
