When it comes to luxury brands, UAE consumers have tried-and-true favorites. But in MBLM’s 2018 Brand Intimacy Report, several findings reveal a reconfigured landscape of consumer bonding in this highly-visible industry. Brand Intimacy is defined as a paradigm in marketing, leveraging and strengthening the emotional… Read More
Cab hailing apps Careem and Uber have devised a service specific to Egypt in the form of ‘Bus’. While Careem has done this via an independent app, Uber Bus can be ordered from the regular Uber app itself. The move reiterates the importance that both… Read More
The beauty and personal care industry in the Middle East and North Africa (MENA) region, valued at USD 15.9 billion, is poised to grow twice as faster than the rest of the world. The market is expected to grow by a compound annual growth rate… Read More
Confidence among Egyptian consumers has generally stabilized since its currency was devalued at the end of last year, and there are two reasons for the stabilization — inflation is slowing and consumers have adjusted their spending. The evidence of the strengthening optimism about the economic… Read More
A total of 190 countries have confirmed their participation in Expo 2020 Dubai, confirming its position as a global destination and bringing to life the World Expo’s theme of ‘Connecting Minds, Creating the Future’. With just under 700 days to go until Expo 2020’s opening… Read More
The importance of trust, transparency, data privacy and the lack thereof, not only in the marketing and brand ecosystem but in economies at large, has been dominating conversations in the last few years. While much has been said and written on the subject, Sean Pillot… Read More
The UAE’s flag carrier airline Emirates, real estate company Emaar and smartphone giant iPhone are the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt, respectively. While the rankings in the UAE and Egypt are dominated by digital and technology brands, Saudi’s… Read More
Majid Al Futtaim has acquired Beam Portal, the owner of UAE mobile wallet app, Beam. The acquisition grants Majid Al Futtaim ownership of Beam’s IP rights, branding, and e-wallet services across the region. The move is seen as another step in the company’s digital transformation… Read More
If conversations in industry get-togethers and closed-door meetings, including those in boardrooms, are anything to go by, 2018 will be among the toughest years for the Middle East & North Africa (MENA) ad land. It is expected that 2019 too will be no better. This… Read More
Marking its 15th anniversary, Etihad Airways has launched a brand platform ‘Choose Well’, giving more choice to consumers. Supported by a brand refresh, ‘Choose Well’ is now part of the airline’s visual identity, deployed across marketing collateral, sponsorships and events with the aim of creating… Read More
