Ramadan is set to provide a boost for UAE retailers, with two in five (40%) consumers believing that Ramadan has the best offers and is the best period for them to make all their purchases, new YouGov research reveals. The data shows that three quarters… Read More
Artificial intelligence (AI) has the potential to boost economic growth in the United Arab Emirates by 1.6 percentage points and add USD 182 billion to the national economy by 2035, according to a recent report by Accenture. The report looked at 15 industries in the… Read More
Industries in Saudi Arabia are poised with high appetite for Privatization, as the kingdom rigorously moves towards the implementation phase of Vision 2030, according to a new report by Oliver Wyman. According to the report, Saudi Arabia is set to embark fully on its reform… Read More
During Ramadan, the busiest ad season of the year, standout content that truly engages audience has the power to drive decisions for the rest of the year. The clutter on TV during Ramadan is twice the norm with ad breaks increasing up to 50 percent,… Read More
There is continued unrest among marketers in context to the digital component of the overall marketing ecosystem. Marketers are demanding a system that works better for brands and consumers both. To address this, the World Federation of Advertisers (WFA) has developed a Global Media Charter.… Read More
EVOPS DMCC is planning to tap into the rapidly growing MICE (meetings, incentives, conferences, and exhibitions) segment in KSA. Explaining that Saudi Arabia is emerging as one of the most lucrative MICE markets in the Middle East, offering unprecedented opportunities for events management companies with… Read More
The Middle East Public Relations Association (MEPRA) hosted the fourth Leadership Majlis with the objective to uncover the industry’s challenges trends and opportunities. “The 2018 edition of the MEPRA Leadership Majlis offered an unmatched dialogue from an impressive line up of speakers who inspired critical… Read More
In the year gone, the Middle East has seen a combination of brave new moves and efforts of the past paying off. For the Arab Youth, as per the 10th annual ASDA’A Burson-Marsteller Arab Youth Survey 2018, this has meant a rise in hope for… Read More
Kaspersky Lab, a long-standing partner of Abu Dhabi Racing, has extended and expanded its partnership with Amna Al Qubaisi, the first Arab woman to compete in Formula 4. Ms Al Qubaisi is a member of the Prema racing team, and Kaspersky Lab has sponsored her… Read More
Tetra Pak has appointed Khaled Ismail as the Vice President of Communications for Europe and Central Asia,in addition to his current role as Vice President Communications for Middle East & Africa region. In his role as Vice President of Communications, Mr Ismail will continue to… Read More
