Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the royal decree enabling women to drive in the Kingdom of Saudi Arabia. Six months after the lift on the driving ban was announced, according to data from YouGov BrandIndex,… Read More
With space tourism and the space race to Mars both hot global news topics, the Middle East’s fashion store launched its own exploratory mission asking – what would inter-cosmic future fashion look like? To help answer this question, Centrepoint asked students from across the UAE… Read More
‘What a small world’ – An all too familiar phrase exercised frequently in the UAE, usually to makes sense of coincidental encounters that occur between the city’s ‘global citizens’. With the inspiring and sometimes surprising interconnectivity of the country’s residents hailing from around the world,… Read More
As part of the brand’s global direction and involvement in arts, Cadillac has partnered with Dubai TV which will see a star-studded list of Middle East celebrities and influencers grace the region’s screens in the newly aired Carpool Karaoke Arabia, from the comfort of the… Read More
After successfully launching four videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the camera lens, telecommunications company du, continued its #PostWisely movement by kicking off an educational roadshow at American University of Sharjah recently.… Read More
New technologies have changed the way consumers shop today. As consumer sentiment and spending habits evolve, the dominance of digital has transformed the modern shopping experience. This week, 250 industry players will gather in Dubai for the Retail Leaders Circle MENA to analyze recent trends,… Read More
VIVA Bahrain has taken the ecommerce route, via its own branded platform, to provide one more channel for its shoppers. Marking the launch, the devices and mobile plans seller introduced cashback deals only available through the online shop and on some of the market’s best-selling… Read More
Brands and marketers want to know what is going on in the minds of their consumers. Giving an example on how brands can understand the behavioral patterns of their buyers, Via Media Dubai shared insights into the behavioral patterns of customers through practical examples, on… Read More
Pepsi Jordan has renewed its agreement with the Jordan Football Association (JFA), making Pepsi Jordan’s drinking water brand, Aquafina, the official and exclusive beverage within JFA and the Jordanian League for a one-year period. “We are proud to renew our partnership with JFA for the… Read More
Burson Cohn & Wolfe (BCW) has named Sunil John, the Founder & CEO of ASDA’A Burson-Marsteller, as the President of BCW’s Middle East operations. BCW was created in February through the merger of WPP’s Burson-Marsteller & Cohn & Wolfe PR agencies. At BCW, the fast-growing… Read More
