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Marketing

Unveiling The blue Man: du’s Campaign Teases Dubai

Unveiling The blue Man: du’s Campaign Teases Dubai

2 years ago by Sana MahmudAdvertising

Over one week, du had everyone asking, “Who is the blue man?”. Without any mention of the brand or product name, du and their media partner, Mindshare MENA, part of GroupM, launched a teaser campaign for the telecommunication giant’s Business Starter package. Crafting an integrated… Read More

Deutsche Bank Appoints Ahmed Shehab And Najma Salman As Co-Heads Of Institutional Cash And Trade For CEEMEA

Deutsche Bank Appoints Ahmed Shehab And Najma Salman As Co-Heads Of Institutional Cash And Trade For CEEMEA

2 years ago by Asma WangdeMarketing

Deutsche Bank announces the appointment of Ahmed Shehab and Najma Salman as Co-Heads of Institutional Cash and Trade (ICT) for Central & Eastern Europe, Middle East and Africa (CEEMEA). In this role, Ahmed and Najma will be responsible for driving the development and execution of Deutsche Bank’s ICT business growth… Read More

WCM-Q And The University Of São Paulo Host Global Congress On Precision Health

WCM-Q And The University Of São Paulo Host Global Congress On Precision Health

2 years ago by Sana MahmudMarketing

Weill Cornell Medicine-Qatar (WCM-Q), in collaboration with the Center for the Development of Medical Education at the Faculty of Medicine, University of São Paulo (CEDEM-FMUSP), hosted a global congress on precision health innovations and education in São Paulo, Brazil. Precision health represents a revolutionary approach… Read More

Chupa Chups And Wavemaker MENA Bring Middle East Flavour To Roblox

Chupa Chups And Wavemaker MENA Bring Middle East Flavour To Roblox

2 years ago by Sana MahmudAdvertising

Evolution and Build has created a custom-built Middle Eastern world for Perfetti Van Melle’s brand Chupa Chups on Roblox, with the support of Wavemaker MENA for media planning. Candyland Paradise” offers players a visually immersive journey through sunny sand dunes, traditional Arabian camps adorned with… Read More

PRCA MENA Announces Imad Lahad As Vice Chair Of The Board

PRCA MENA Announces Imad Lahad As Vice Chair Of The Board

2 years ago by Asma WangdeAdvertising

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) is pleased to announce the appointment of Imad Lahad, Managing Director at APCO Worldwide, as the new Vice Chair of its Board. Imad Lahad, who has been with APCO Worldwide since 2013,… Read More

Faris Saeed Appointed Chairman Of The Investment Board At The Arab Network For Creativity And Innovation

Faris Saeed Appointed Chairman Of The Investment Board At The Arab Network For Creativity And Innovation

2 years ago by Asma WangdeMarketing

The Arab Network for Creativity and Innovation has announced the appointment of Engineer Faris Saeed as Chairman of the Investment Board and Deputy Chairman of the Board of Directors, in recognition of his personal achievements, creativity, and commitment to excellence and innovation through his sustainable… Read More

Hana Abu Kharmeh Takes New Position As Chief Operations Officer For Serco In Middle East

Hana Abu Kharmeh Takes New Position As Chief Operations Officer For Serco In Middle East

2 years ago by Sana MahmudAdvertising

Serco, a leading provider of public services, has promoted its Chief People and Culture Officer Hana Abu Kharmeh to Chief Operations Officer (COO) – a new role for the Middle East region. The appointment means that Hana will now lead the company’s technology and transition teams,… Read More

Gulf Researcher Rebrands As Reso, Signaling A New Era In Research And Analytics

Gulf Researcher Rebrands As Reso, Signaling A New Era In Research And Analytics

2 years ago by Asma WangdeMarketing

Gulf Researcher, a leading full-service research firm headquartered in Bahrain, has announced a significant step in its evolution and growth with the adoption of a new brand. The new brand name “Reso” – short for research solutions – reflects the firm’s core expertise in research while… Read More

Qatar Tourism Conducts A Field Visit To Barcelona Port

Qatar Tourism Conducts A Field Visit To Barcelona Port

2 years ago by Asma WangdeMarketing

A Qatari delegation, comprising of representatives from Qatar Tourism, the Permanent Committee for the Management of Maritime Ports, Mwani, and the General Authority of Customs, recently conducted an official field visit to the tourist port of Barcelona, Spain. During the visit, members of the Qatari… Read More

Saudi Mobile Networks STC, Mobily, And Zain Excel During Hajj

Saudi Mobile Networks STC, Mobily, And Zain Excel During Hajj

2 years ago by Asma WangdeAdvertising

Saudi Arabia’s mobile network operators successfully maintained network performance during the recent Hajj pilgrimage, according to a new report by Opensignal, the leading global provider of independent insight and data into network experience and market performance. The report highlights the operators’ resilience in handling the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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