With eyes on Expo 2020, Abu Dhabi Media entered into an agreement with Italy’s RAI COM. The latter will promote Expo 2020 to be held in Dubai while Abu Dhabi media with promote Expo 2015 to be held in Milan. It’s a three-year agreement that… Read More
Marka PJSC is set to acquire Retailcorp UAE LLC, a subsidiary of Istithmar in a deal valued above AED 220 million subject to adjustments at final closing. The acquisition, which will be funded by a blend of the company’s own funds and bank facilities, gives… Read More
Etihad Airways completed the acquisition of 49 per cent equity stake in Alitalia, an Italian carrier. Both the airlines completed the formalities related to the transfer of air transport operations from Alitalia CAI to the new Alitalia SAI. Etihad Airways subscribed and paid for the… Read More
Doing business with the Kingdom of Saudi Arabia for the last 60 years, PepsiCo has yet again strengthened its ties with the Middle East country by opening up a new manufacturing facility in the region. The inauguration was done at the hands of Indra Nooyi,… Read More
The World Federation of Advertisers (WFA) is taking its annual affair, Global Marketer Week (GMW), to Morocco in its forthcoming edition, reiterating the importance of the North Africa region for global marketers. In partnership with the Association of Advertisers in Morocco (GAM), WFA has lined up some high-profiled… Read More
National Bonds Corporation, the Sharia’a-compliant savings and investments company in the UAE has partnered with du, the official WiFi provider of Dubai Smart City, to utilise the landing page of it complimentary Premium WiFi that will be provided in Dubai International Financial Centre and the Global… Read More
International and local luxury brands in the Middle East celebrated the UAE National Day festivities by launching limited editions of their brands featuring the four colored flag in one way or the other. The customized products either carried the National flag or merged with the… Read More
When one speaks of the street culture in Middle East countries such as Dubai, Qatar, Oman or Abu Dhabi, the immediate image is of young men racing in bugattis on desert roads. The cliché may have been true a while ago but street fashion and… Read More
Saif Ali Khan and Ileana D’Cruz starrer Hindi feature film, ‘Happy Ending’, has taken digital promotions beyond the traditional Facebook and Twitter and brought dating app Tinder in the mix. Three days before the release of the film, an announcement was made that the two… Read More
It was indeed the end of an era as Microsoft took over Nokia mobile brand. Microsoft closed a $7.2 billion deal and acquired Nokia Mobile Devices and Service Business. The acquisition led to the shutdown of Nokia brand which was once the first ever mobile… Read More
