Abu Dhabi Media (ADM) has stated the rebranding of its Hindi Radio offering Radio Mirchi, in the UAE to ‘Kadak FM’, in line with its vision to provide innovative and modernized content across all platforms. With a fresh sound and a new brand, ‘Kadak FM’… Read More
Golin was named “Global Agency of the Year 2020” by PRWeek at the virtual awards held in May 2020. The PR agency also won the award in 2019. The PRWeek award highlighted global business wins, as well as Golin’s suite of progressive offerings such as… Read More
The New York Times May 24th, 2020 print edition is something that you cannot ignore especially after its homepage went viral on several social media platforms. The cover page lists a long, solemn list of people whose lives were lost to the coronavirus pandemic. The… Read More
Sunil John, founder of regional public relations agency ASDA’A BCW and President of BCW Middle East, has been named ‘Best PR Professional in the Middle East’ in the PRWeek Global Awards 2020. This latest individual award for John from the global PR industry coincides with… Read More
While the COVID-19 crisis has hit hard on the world economy, bringing sleepless nights for businesses and companies in general, the most suffering are the small businesses. Bringing some relief to them, Facebook has launched ‘Facebook Shops’ that makes it easy for businesses to set… Read More
Subscription Video on Demand Service, STARZPLAY, has partnered with Zain mobile communications and data services in the Middle East and North Africa (MENA), to offer easier payment options for existing and would-be subscribers. STARZPLAY will accelerate customer acquisition through Direct Carrier Billing (DCB) integration, signing… Read More
Instagram has teamed up with TBWA\Raad for its new campaign, #Stopfoodwaste, that aims to address the problem of food wastage during Ramadan. Using the brand’s latest augmented reality (AR) technology, TBWA\RAAD created a filter that allows people to create Ramadan meals with minimal leftovers. Hosted… Read More
PR and marketing agency, SOCIATE, has launched a Facebook platform ‘Your PR Guru’that welcomes anyone involved with or interested in the PR industry. Your PR Guru is an educational platform where members can expect exclusive insights, educational material, and engaging interviews with PR and media… Read More
Ramadan was always a busy period for social media platforms as consumers take to it for entertainment and information. In COVID-19, the trend perhaps has gone a notch up. Some user behavior on Twitter shows that consumers are still engaging on TV series, resulting in… Read More
Hair Care brand, Vatika, has launched a campaign in the Middle East to encourage all to be positive and make the most out of their home quarantine. Vatika’s #InspiredByNature campaign suggests fun things that everyone can do at home and, it is centered around borrowing… Read More
