Grey Group MENA has partnered with Daher International Food Co (DIFCO) to develop the cereal manufacturer’s creative strategies in Lebanon and the wider Middle East. Grey’s Beirut team will be in charge of brand management, as well as creative, digital and social media campaigns for all DIFCO brands, as well as developing the company’s branding, communication and creative strategies for its new and upcoming products.
Commenting on the partnership, Karim Nader, Grey Beirut’s Managing Director said, “We at Grey Beirut, are excited to work together with DIFCO on managing the prominent manufacturer’s business portfolio and develop winning creative and communication strategies for its various products and brands. The Grey Beirut team will be utilizing its vast range of resources, talents and expertise to take DIFCO’s brand management, creative and digital campaigns to the next level, helping the company better connect with its customers and partners in Lebanon and the region.”
DIFCO is a Lebanese food company producing and marketing a variety of products and is the sole manufacturer of breakfast cereals products in the Middle East, distributed under the Poppins brand. Today, Poppins products are available to customers through more than 22,000 points of sale throughout Lebanon and are exported to more than 28 countries across the Middle East, North Africa and Europe.
Since its founding in 1992, DIFCO has grown substantially and today, it operates some of the largest and state-of-the-art production facilities and direct distribution networks in the region, with a team of farmers, packers, processors and employees who pledge to consistently provide the highest quality products to consumers everywhere.
