Globally, 45 percent of desktop ad blockers share their PC/laptop with at least one other person, serving as an important reminder that – when it comes to ad-blocking – one install does not necessarily equal just one person blocking ads.
Global Web Index data shows high levels of PC/laptop sharing among desktop ad blockers across all of the demographic and regional splits.
That said, the figures do not suggest that these individuals are blocking every ad on every site they visit; multi-device usage, whitelisting and selective usage of blocking browsers all mean that people blocking ads in some contexts can still be exposed to them in others.