The global Consumer Confidence Index (CCI), as measured by Nielsen, remained stable in the first quarter of 2016 even though below the optimism baseline score of 100. The score reflected varied confidence levels reported in every region. The Middle East and Africa (MEA) has a mixed bag too.
In the MEA region, confidence declined in four markets that include the United Arab Emirates (by 4 percent) and Saudi Arabia (by 2 percent) and increased in two. Reiterating reports that suggest Egypt being back on track, Nielsen’s CCI also shows an increase of 1 percent in Egypt. Pakistan shows a similar increase in the consumer confidence in the region.
Similar variances in consumer confidence scores were seen in Asia Pacific and Europe as well.
