As Cannes Lions International Festival of Creativity kicks off, agencies from Middle East and North Africa (MENA) region have begun the famous ‘Lions count’. In the Press Lions category, not too many agencies from the region have much to cheer on. Leo Burnett is the only exception with seven entries in the Press Lions shortlist.
The agency’s Dubai office has six entries in the shortlist and the Beirut office follows with four entries.
PRESS LIONS SHORTLIST | ||||
Category | Title | Client | Product | Agency |
Restaurant & Fast Food Outlets | Alley | McDonalds | McDonalds | Leo Burnett Dubai |
Restaurant & Fast Food Outlets | Square | McDonalds | McDonalds | Leo Burnett Dubai |
Restaurant & Fast Food Outlets | Street | McDonalds | McDonalds | Leo Burnett Dubai |
Restaurant & Fast Food Outlets | McDonalds Breakfast Hotcakes | McDonalds | McDonalds | Leo Burnett Dubai |
Restaurant & Fast Food Outlets | McDonalds Breakfast – Sausage Mcmuffin & Egg | McDonalds | McDonalds | Leo Burnett Dubai |
Art Direction | McDonalds Breakfast – Sausage Mcmuffin With Egg & Coffee | McDonalds | McDonalds | Leo Burnett Dubai |
Publication & Media | Amy | Virgin Radio | Radio | Leo Burnett Beirut |
Publication & Media | Marvin | Virgin Radio | Radio | Leo Burnett Beirut |
Copywriting | Amy | Virgin Radio | Radio | Leo Burnett Beirut |
Copywriting | Marvin | Virgin Radio | Radio | Leo Burnett Beirut |