Samsung Electronics stated its partnership agreement with Cyrine Abdelnour, an Arab actor. Ms Abdelnour is set to be the new advertising face of Samsung brand in the Levant region, specifically to promote its new foldable smartphone, the Galaxy Z Flip, which has a bold and elegant design.
Samsung Electronics’ decision to collaborate with artist as the brand ambassador of the Galaxy Z Flip phone came as a result of her important and established artistic position and her wide fan base across the region as a whole, in addition to her great interest in keeping up with the latest technology.
Changsup Lee, Vice President of Samsung Electronics Levant mentioned, “This cooperation in supporting the company’s promotional strategy, which is always centred around providing its products and solutions in a modern, creative manner and in a style that corresponds with the perception of Samsung’s loyal customers on the latest versions of its smartphones. Therefore, the collaboration is an ideal partnership which will enhance the presence and growth of Samsung brand through its marketing channels all over the world, and especially in the Levant region.”
Ms Abdelnour expressed, “I am confident that this collaboration with Samsung Levant will contribute to raising awareness and promoting the Galaxy Z Flip, which is the first phone of its kind on the market. It is not the first time that I cooperated with the Korean company, and I am an avid user of Samsung products for years.”
The Galaxy Z Flip is claimed as the latest and most developed version of the previous Samsung Galaxy Fold phone; it is a product of the company’s long standing legacy, combined with future vision and aspirations. The Galaxy Z Flip is rich in unprecedented technological developments, featuring a full glass screen that is foldable and has new features in terms of performance and operation, as well as a highly flexible camera.