Dacia Automobiles celebrated its 10th anniversary by reliving the joy and excitement of its customers buying their first Dacia. The emotions and feelings are presented in its recently launched TVC shot in Morocco.
Dacia is a Romanian car manufacturer and was taken over by the French manufacturer Renault.
The TVC, launched on April 8, 2015, is created by J. Walter Thompson Casablanca. Under the headship of Ahmed El Zoghlami, the Executive Creative Director and his team, the short TVC looks into the lives of few Dacia owners.
The film portrays sequences that could have been taken from any of those clients’ lives: a young man’s first car, one’s engagement, a professional achievement… The film closes on a wink to tradition through its last scene showing a Tbourida celebration – an old but still very popular Moroccan folk equestrian show.
“Almost 200.000 Moroccans have trusted the brand, and on its 10th anniversary, Dacia has decided to celebrate this choice by paying a wonderful tribute to its clients and their traditions,” commented Siham Abid Advertising Group Manager, Renault Maroc.
Credits
Creative Agency: J. Walter Thompson Casablanca
Executive Creative Director: Ahmed El Zoghlami
Associate Creative Director: Marouane el Hanafi
Art Director: Yasmine Lookmari
Junior Copywriter: Mouna Guedria
Planner: Zakaria Chelouati
Account Manager: Sarah Bencherqi
Account Executive: Houda Moulki
TV Production: Ahmed Soltan
Managing Director: Hazem Kaddour
Production House: Sigma
Producer: Driss Ennaji
Executive Producer: Lardi Drissi
Executive Producer: Lamia Ghazi
Director : Matthieu Montonvani
DOP : Valentin Vignet
