DarkMatter, an international cyber security firm based in the UAE, has appointed Initiative MENA to handle its media planning and buying business. DarkMatter offers integrated cyber security products, services and solutions to customers with sophisticated requirements.
“Cyber security is a top priority for governments and businesses in the region. This is a new category for us and we are happy to be associated with such an esteemed organization. Taking into consideration DarkMatter’s impressive plans in this field, we are delighted to work with them and anticipate a long and fruitful working relationship,” said Raffoul Mattar, Managing Director, Initiative UAE.
“We are pleased to announce our partnership with Initiative MENA. We believe the company’s innovative, data driven approach will be of benefit to our plans, balancing new, innovative and traditional media planning and buying that will support our business,”Senior Vice President of Sales, Marketing and Business Development of DarkMatter, Rabih Dabboussi added.
This new account represents a portfolio expansion for Initiative MENA, to include its first client from the cyber security sector.
