Data Point: Digital Consumers Own 3.2 Connected Devices

On average, a typical digital consumer now owns 3.23 of connected devices. Global Web Index that tracks ownership of 12 different connected devices – from smartphones, laptops and tablets to streaming sticks, wearables and games consoles – asserts this.

The differences by age stand out here with the 25-34 age group being the clear leader for multi-device ownership. Although 16-24s are typically the most enthusiastic about using connected devices and spend the longest time per day online on a mobile, it’s clear that financial limitations are holding this group back from purchasing other devices.

The income split is more predictable, with the top quartile having a broad lead over less affluent groups. On average, the wealthiest consumers have one extra device than those from the lowest quartile.

Across all these demographics, the fact that multi-device ownership is the norm demonstrates how, even in the era of smartphone primacy, a multi-device strategy is key for full consumer engagement.

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