Snapchat in collaboration with Dior launched an exclusive augmented reality (AR) lens for the biggest sneaker fans. Snapchatters in the United Arab Emirates will be able to try on six new pairs of the B27, Dior’s newest sneaker, through the power of AR.
Dior says to reimagine the digital shopping experience using AR by bringing the sneakers to its customers in the comfort of their homes during the pandemic. This initiative is an opportunity for the brand to connect with its customers in the Middle East and around the world in a powerful and innovative way as it continues building a true AR ecommerce experience on Snapchat.
“Dior is an incredibly innovative partner. They are one of the very first Maisons to have embraced the utility of augmented reality while entertaining their customers. The pandemic has profoundly changed the way people consume and interact with products and Dior has fully and rapidly adapted to the new normal. Augmented reality and try on are shaping the user experience and the future of social commerce,” noted Rasha El Ghoussaini, MENA Luxury Lead, Snap Inc.
As a supporter of creativity and innovation, Snapchat has also recently stated the launch of Lens Studio 3.2, an update to Snap’s powerful, free AR creation tool that lets any creator or developer build their own lenses and publish them directly on Snapchat.