Dubai Lynx has unveiled its jury panel for the 2025 awards. This year’s lineup features industry leaders from 28 markets, including first-time representation from Croatia. Several globally renowned agencies and brands, such as Design Bridge and Partners, Momentum Worldwide, and 21GRAMS, will also make their debut on the jury panel, reflecting an increasingly diverse and dynamic judging process.
The 2025 awards introduce key updates to better align with the evolving creative landscape. The Digital Lynx Award has been rebranded as Digital Craft Lynx, highlighting the growing emphasis on technological innovation in digital storytelling. Additionally, the Social & Influencer Lynx Award has been refined to recognize the critical role of content creators in shaping brand narratives and driving engagement in today’s digital ecosystem. Updates have also been made to the Audio & Radio Lynx and PR Lynx Awards to ensure they reflect current industry trends.
Jury President Mihnea Gheorghiu, Global Chief Creative Officer at LePub, expressed excitement about the judging process, stating, “The MENA region offers untold stories, unique challenges, and innovative solutions that can inspire beyond this market. Our jury will seek work that redefines digital craftsmanship and showcases smart, creator-driven brand engagement.”
Commenting on the Jury President line-up, Philip Thomas, Chairman, Dubai Lynx, said, “The Dubai Lynx Awards represent the spirit of creativity and innovation that drives the MENA region forward. Our Jurors play a pivotal role in upholding these values, bringing their unparalleled expertise and unique perspectives to the judging process.”