Creative agency Awkward Ads has launched a new advertising campaign for Mountain Dew and Doritos, incorporating music, cultural elements, and dynamic visuals to engage Iraq’s Gen Z audience. The campaign features a musical collaboration between Iraqi rap artists Khalifa OG and Armando, who created… Read More
Dubai Lynx has unveiled its jury panel for the 2025 awards. This year’s lineup features industry leaders from 28 markets, including first-time representation from Croatia. Several globally renowned agencies and brands, such as Design Bridge and Partners, Momentum Worldwide, and 21GRAMS, will also make their… Read More
Recognizing the growing influence of artificial intelligence in creative industries, The One Club for Creativity has announced the addition of a new discipline, Creative Use of Artificial Intelligence, to The One Show 2025. This initiative aims to honor the synergy between human creativity and AI… Read More
In wake of the COVID-19 pandemic, brands have shifted their approach and redefined consumer experiences. Advertising agencies around the world are refocussing to get through to consumers in these #StayHomeStaySafe times by creating simple yet powerful works. Some of these effective works were shared during… Read More
I walked the streets of London this summer for the very first time, and although there were so many things I enjoyed immensely, there was one experience that truly opened my eyes. A blind woman was using her white cane to guide herself through the… Read More
Very few platforms can bring the regional creative fraternity together like the Dubai Lynx International Festival of Creativity that will culminate with the Dubai Lynx awards on March 8, 2017. As creative doyens gather, exchanging notes on trends to look out for and the big… Read More
Many in the industry believe that the best creative ideas usually comes when in the shower. One Show picked up on this thought in its latest video, urging the creative community to submit their entries before January 27, 2017. Created by Rethink, One Show has… Read More
It goes without saying that this year has been one of the hardest for our industry in this region. And the outlook for 2016 and 2017 is predicted to be just as tough, if not more. We’re a part of the world that is very… Read More
“At the heart of any good work, is a great idea,” Mike Shackle, Grey MENA’s recently appointed Chief Creative Officer, made this comment while pointing at the price that creativity has to at times pay in the craze for ‘viral’ videos. “Creativity takes a… Read More
“A brilliant idea is at the core of any good campaign,” commented Soren Hagh, Executive Director, Global Marketing at Heineken International. He was speaking during the Cannes Lions International festival of Creativity on why Heineken has the thirst for creativity and why it values creativity.… Read More
