The competition will be a tough one in the Integrated Lynx category too at the Dubai Lynx International Festival of Creativity.
FP7/ has two entries in the shortlist for the work done for Mastercard and Coca-Cola.
BBDO Pakistan Lahore, Beattie + Dane Kuwait, J. Walter Thompson Riyadh, Leo Burnett Dubai, Memac Ogilvy & Mather Dubai and TBWA\Raad Dubai all have an entry each in the category.
The complete list of entries shortlisted in the category are:
| TITLE | ADVERTISER | ENTRANT | COUNTRY | IDEA | PRODUCTION | MEDIA | PR |
|---|---|---|---|---|---|---|---|
| #Beatme | Un Women Pakistan | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore | Azad Films Karachi | BBDO Pakistan Lahore | BBDO Pakistan Lahore |
| Who Is Bu Salem? | Al Munayes General Trading | Beattie + Dane Kuwait | Kuwait | Beattie + Dane/ Cinemagic Salmiya | Cinemagic Salmiya | MEC Kuwait City | |
| A Priceless Delivery | Mastercard | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai | FP7/Dxb Dubai | FP7/Dxb Dubai | FP7/Dxb Dubai |
| Your Jersey. Your Flag. | Coca-Cola | FP7/Cai Cairo | Egypt | FP7/Cai Cairo | FP7/Cai Cairo | ||
| Unveil Saudi | Saudi Telecom Company | J. Walter Thompson Riyadh | Saudi Arabia | J. Walter Thompson Riyadh | Starcom Riyadh | J. Walter Thompson Riyadh | |
| #Postwisely | du (EITC) | Leo Burnett Dubai | UAE | Leo Burnett Dubai | Stink London | Starcom Dubai | MSL Group Dubai |
| Tummyfish | Nestlé' Middle East | Memac Ogilvy & Mather Dubai | UAE | Memac Ogilvy & Mather Dubai | Mediamonks Dubai | ||
| One-Drop Bottle | Pril | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai | OMD Dubai |
