As the awards night closes in, the Dubai Lynx International Festival of Creativity has announced the shortlist for the Creative Effectiveness category.
A total of eight entries have made it to this category that specifically celebrates creative ideas that have worked in achieving business goals, and in the market place.
Geometry Global, Impact BBDO and J. Walter Thompson each have two entries that have made it to the shortlist.
Leo Burnett and Memac Ogilvy & Mather have an entry each.
The complete list of shortlisted entries in the category are:
| TITLE | ADVERTISER | ENTRANT | COUNTRY | IDEA | PRODUCTION | MEDIA | PR |
|---|---|---|---|---|---|---|---|
| Back Off Radio | Roads And Transport Authority | Geometry Global Dubai | UAE | Geometry Global Dubai | |||
| Handle On Hygiene | Unilever | Geometry Global Dubai | UAE | Geometry Global/ Memac Ogilvy Dubai | |||
| Chipsy: 90 Million Smiles | PepsiCo Int. - Chipsy Food Industries | Impact BBDO Cairo | Egypt | Impact BBDO Cairo | Lighthouse Films/ Hama Film | OMD Dubai | |
| Goodbye Bad Luck | La Libanaise Des Jeux | Impact BBDO Dubai | UAE | Impact BBDO Dubai | Big Kahuna Films Dubai | ||
| The Good Note | Bou Khalil Supermarché | J. Walter Thompson Beirut | Lebanon | J. Walter Thompson Beirut | J. Walter Thompson Beirut | J. Walter Thompson Beirut | |
| Power To Family | Vodafone | J. Walter Thompson Cairo | Egypt | J. Walter Thompson Cairo | Asap Productions Cairo | MEC Global Cairo | |
| Vote For Us, We'll Vote For You | Kafa (Enough) Violence & Exploitation | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut | Leo Burnett Beirut | ||
| Dark Iftar | Coca-Cola Middle East | Memac Ogilvy & Mather Dubai | UAE | Memac Ogilvy Dubai / FP7/Dxb | UM MENA Dubai |
