Emaar Misr has parked its digital mandate with Hug Digital. The agency will now be responsible for the brand’s digital needs for its corporate and real estate development. Even as more details could not be ascertained while filing the report, company sources have confirmed the development to Arabian Marketer.
“We were thrilled to win the Emaar Misr digital business in Cairo after a hard fought pitch. Our Cairo team have already launched over 10 campaigns in the last 6 weeks and have quickly developed a strong relationship with the client team there. With a strong focus on performance based media, we are already driving tangible results for the brand. This is an important step in hug digital’s transition to becoming the leading digital agency in the region. Well done to all the team involved for their ongoing hard work,” said Tim Baker, CEO, Hug Digital.
This would include handling digital content creation and community management across all Emaar Misr’s platforms. Hug Digital will also be responsible to generate video content and conduct live-coverage for events. The agreement will also require the agency to attend to any needs relating to website development, landing pages, web and mobile applications and other digital solutions.
