Director Ali Ali Helps Souq Say ‘It’s Yours.’

With its recent AED 1 billion (USD 275 million) funding announcement, is on the aggressive, seeking to add more value to its customers and merchants. The etailer’s latest campaign ‘It’s yours.’ aims to put the power back in the hands of the consumers and traders. As part of It’s yours.’ launch activity, has also produced the video by Director Ali Ali who recently was recognized as the Grand Prix winner at Dubai Lynx International Festival of Creativity for Best Direction, Best Script and Best Casting.

“Ecommerce today is empowering buyers to make better choices as they have access to more brands and options on click of a button and hence get the best value. Ecommerce also enables small and medium businesses to grow exponentially by the power to reach millions of customers on one platform. At, we understand the untapped spending potential in the region as well as the key drivers that will convert consumers to shop online more, or for the first time, and so this is a key part of our strategy moving forward. As part of our new ‘It’s yours.’ campaign, we are proud to further broaden our portfolio across fashion, beauty, lifestyle and home categories which will convert into a better experience for our new and existing customers,” commented Ronaldo Mouchawar, CEO & Co-Founder,

The commerce site also updates its brand logo as well as added more effective features on the website and mobile app to improve the consumer experience whilst shopping on the go.

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