Professional equality seems to be far from us, and the team at Wunderman BA believes this wholeheartedly. Globally just about 24 percent of CEOs are women and only one out of four with a degree have a job. Advertisement industry is no different.
IWD Wunderman BA, headed by Dany Minaker and Patan Tarazaga, has initiated No Gender Profiles keep this insight in mind. No Gender Profiles is a digital tool that helps recruiters to perform searches using LinkedIn focusing exclusively on what really matters about a candidate – the skills.
No Gender Profiles is a free plugin extension for Google Chrome that works while using LinkedIn. It hides some candidate data such as name and gender so skills and capabilities can be appreciated without prejudice.
Victoria Cole, Wunderman BA VP said, “I have always wondered what women could do to help others. I strongly think this simple but powerful idea can collaborate towards hiring equality. We really want to lead by example.”
“We are the largest agency in Argentina these days. With over 450 people and a team composed 55 percent by women, gender equality is not just a claim to be repeated but a behavior for us,” said Melisa Trench, HR Senior Manager.
Credits:
Agency: Wunderman Buenos Aires
Executive Creative Directors: Patán Tarazaga/ Dany Minaker
Creative Director: Julia Stöger, Mónica Salgado
Writer: Sergio Alzate
Art Director: Saymon Souza Medeiros
Account Director: Carolina Graziano
Account: Leonardo Ferrari
Development: Pato Facal, Diego Miola, Angie Otero
Head of Strategy: Mathilde Yvert
